Paid Media Analyst

This role requires a hybrid schedule and will be based in our Fort Mill, SC Headquarters (Monday through Thursday) and work fully remotely on Fridays each week.

This role is not open to visa sponsorship or transfer of visa sponsorship including those on H1-B, F-1, OPT, STEM-OPT, or TN visa, nor is it available to work corp-to-corp.

We’re looking for an analytical, innovative paid media talent to help us scale customer acquisition efforts for a Fortune 50 client in the telecommunications industry. This role will focus on launching new campaigns, optimizing performance to drive customer growth, and communicating the performance story with our partners.

What You’ll Do

• Own and optimize paid media campaigns to drive customer acquisition at scale.
• Launch new campaigns and initiatives aligned with partner goals, testing new strategies to improve efficiency and grow customer acquisition.
• Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability.
• Translate complex performance data into clear, compelling insights that tell the performance story to both internal stakeholders and external partners.
• Leverage analytical tools such as SQL, Tableau, Python, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality.
• Continuously iterate through experimentation, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs.
• Collaborate cross-functionally with creative, engineering, and customer experience teams to optimize the end-to-end user journey—from impression to conversion.
• Maintain and grow best-in-class paid media practices, staying current on product innovations and new strategies by building relationships with vendors.

What We’re Looking For

• Strong analytical and data-driven mindset with a passion for performance marketing and growth economics.
• Curiosity demonstrated through experience proactively pressure-testing best practices via structured experimentation, translating test insights into strategic roadmaps.
• Advanced excel skills and preferably SQL experience, with familiarity in data visualization tools such as Tableau or Looker.
• Prefer demonstrated experience (1-3 years) executing paid media strategy and performance for high-volume or complex acquisition programs.
• Experience navigating attribution, incrementality, and measurement bias, while maintaining execution and optimization velocity.
• Experience working with external partners, vendors, or client-facing stakeholders is a plus, including the ability to communicate strategy and performance clearly.
• Desire to work hands-on in an entrepreneurial, performance-driven, analytically rigorous environment.

Compensation:

This range reflects total cash compensation, which may include base salary only or base salary plus target bonus, depending on the role. Where eligible, equity may also be offered separately and not included below. Actual compensation varies based on location, experience, and qualifications.

• Total Cash Compensation Range: $80,000 – $100,000 per year

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Flexible Paid Time Off (PTO):
  We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses,a joint venture in the health services industry,and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the All connect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital…