Digital Marketing Strategist - Tracking and Consent

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At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results.

• Gathers, synthesizes, and applies digital insights to form strategies
• Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video
• Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
• Ensures alignment of digital media and messaging across all channels
• Develops success metrics, and tracks performance against goals and budget
• Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide reporting and optimization recommendations
• Manages the digital tools and technologies, the data management platform (DMP), and the methods by which the platforms can be used to effectively accomplish business objectives
• Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
• Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
• Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
• Manages media verification tools and methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)
• Provides guidance to junior strategists on occasion

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

• Bachelor's degree in Marketing or related field
• Three (3) years of experience in consumer advertising strategies, preferably in digital and/or high technology

• One (1) year working with a Data Management Platform (DMP) with experience managing data and building audiences
• Experience executing out of home, print, radio, and television campaigns
• Experience in the oversight and management of media campaigns across several channels
• Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
• Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized

• Ability to effectively communicate both technical and non-technical information internally and externally teams
• Ability to learn additional systems as needed
• Ability to research, analyze data, and derive facts
• Ability to work in a team environment when applicable
• Ability to work under moderate guidance
• Ability to work under pressure and meet deadlines
• Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
• Strong verbal, written communication, and organizational skills
• Strong…