Manager of Digital Marketing

Job Overview:

We are seeking a results-driven Manager of Digital Marketing to lead our digital marketing function within a growing B2B SaaS marketing organization. This role oversees two direct reports and is accountable for the strategy, execution, and performance of our digital marketing programs, including paid media, paid search, web, SEO, and analytics.

This is an ideal opportunity for a seasoned digital marketer who is equally comfortable in data and strategy, and who thrives at the intersection of performance marketing and brand-building in a complex, solutions-oriented environment.

• Define and own the digital marketing strategy across paid and owned channels and aligned to pipeline and revenue objectives.
• Partner cross-functionally with Demand Generation, Content, Creative, Product Marketing, and Revenue to ensure a cohesive, high-performing digital presence across all channels.

• Oversee strategy and execution of multi-channel digital marketing campaigns
• Provide guidance on management of campaigns end-to-end: targeting, creative briefing, bid strategy, and optimization.
• Maintain accountability for pipeline contribution and other key metrics from paid channels.

• Lead SEO strategy (technical, on-page, and content-driven) in close collaboration with Content Marketing.
• Direct website operations and ongoing performance enhancements to increase conversion rates.
• Champion a data-first culture: establish dashboards, define attribution models, and translate insights into action.

• Manage and develop a team of two direct reports, fostering a high-performance culture through clear expectations, regular feedback, and professional growth opportunities.
• Foster cross-functional collaboration by aligning stakeholders, encouraging open communication, and driving accountability across teams.

• Minimum 7 years of marketing experience with progressive responsibility, including senior-level roles or equivalent experience.
• Proven experience in digital marketing leadership with expert understanding of digital marketing channels, including SEO, paid search, paid social, programmatic display, and content syndication.
• Data-driven and strategic with experience across B2B digital channels and proven ability to drive revenue through digital marketing.
  
  Experience in a rapidly scaling business, managing multiple campaigns/tests to identify the most effective growth channels.
• Proven track record of scaling performance marketing channels to deliver multi-year business growth.
• Experience leading cross-functional teams to launch high-impact initiatives.
• Excellent listening, presentation, and communication skills.
• Familiarity with  or other CRM tools, and marketing automation platforms.
• Prior experience in financial services or a Fin Tech environment is a plus.

• 18 days PTO*
• 11 Holidays (8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
  • High Deductible Health Plan Option that has $0 monthly premium for teammate-only coverage
  • 100% Avid Xchange paid Dental Base Plan Coverage
  • 100% Avid Xchange paid Life Insurance
  • 100% Avid Xchange paid Long-Term Disability
  • 100% Avid Xchange paid Short-Term Disability
  • Employee Assistance Program (EAP) — Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
  • Onsite Health Clinic with Atrium Health — available to Teammates and their eligible dependents
• 401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
• Parental Leave: 8 weeks 100% paid by Avid Xchange
• Discounts on Pet, Home, and Auto insurance
• Wee Care Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
• Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
• Onsite gym fitness center, yoga studio, and basketball court
• Tuition Reimbursement up to the federal maximum of $5,250
• Hybrid Workplace Flexibility
• Free parking

* Fully granted from beginning of year, pro-rated if hired mid-year