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Senior Manager, Market Research
Job in
Charlotte, Mecklenburg County, North Carolina, 28230, USA
Listed on 2026-06-03
Listing for:
Xylem
Full Time
position Listed on 2026-06-03
Job specializations:
-
IT/Tech
Data Scientist -
Marketing / Advertising / PR
Job Description & How to Apply Below
** Shape strategy with data-driven insight.*
* We are seeking a
** Senior Manager, Market Research & Strategic Insights
** to lead high-impact research initiatives that inform business strategy, strengthen market positioning, and drive growth. This role is ideal for a seasoned insights professional who combines strong analytical expertise with strategic thinking, executive communication, and cross-functional leadership.
This senior-level position will play a critical role in translating market intelligence, customer insights, and competitive analysis into actionable recommendations for marketing, product, and business leaders.
** What You'll Do*
* ** Lead strategic market research initiatives*
* + Design and execute qualitative and quantitative research projects to answer critical business questions
+ Define research objectives, methodologies, and data collection approaches
+ Analyze complex datasets and synthesize findings into clear, compelling insights
+ Deliver strategic recommendations that influence business and marketing decisions
** Monitor market dynamics and competitive intelligence*
* + Track industry trends, market shifts, customer behavior, and competitor activity
+ Identify emerging opportunities, risks, and whitespace in the market
+ Provide ongoing insight to senior stakeholders on market conditions and business implications
** Drive business and marketing strategy*
* + Partner with marketing, product, sales, and leadership teams to inform strategic planning
+ Apply research insights to support segmentation, targeting, positioning, and go-to-market decisions
+ Evaluate performance of strategies and recommend adjustments based on data and trends
** Manage high-visibility research programs*
* + Oversee end-to-end project execution, including timelines, deliverables, budgets, and resources
+ Coordinate internal teams, external research vendors, and key stakeholders
+ Ensure research quality, methodological rigor, and data integrity throughout the process
** Advance research capabilities*
* + Leverage modern research platforms, analytics tools, and visualization technologies
+ Identify opportunities to improve research efficiency, scalability, and impact
+ Stay current on best practices, tools, and innovations in market research and insights
** Communicate with influence*
* + Develop presentations, reports, and executive-ready summaries that clearly communicate findings
+ Present insights and recommendations to senior leaders and cross-functional stakeholders
+ Serve as a trusted advisor by translating data into business relevance and action
** Lead across teams*
* + Collaborate closely with cross-functional partners to align insights with organizational priorities
+ Build strong relationships with internal stakeholders and external research partners
+ Mentor junior team members and help elevate the overall insights function
** What Success Looks Like*
* In this role, you will:
+ Bring a forward-looking perspective on markets, customers, and competition
+ Influence strategic decisions through credible, data-backed recommendations
+ Help develop talent and strengthen research capabilities across the organization
+ Build alignment across functions through insight-driven leadership and communication
** Qualifications*
* + Bachelor's degree in marketing, Communications, Business, or a related field; advanced degree preferred
+
** 5+ years of progressive experience
** in market research, consumer insights, competitive intelligence, or strategic analytics
+ Demonstrated expertise in areas such as:
+ Consumer behavior, preferences, and motivations
+ Competitive analysis and market positioning
+ Market opportunity assessment and demand analysis
+ Product and pricing…
Position Requirements
10+ Years
work experience
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