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Digital Marketing Director
Job in
Charlotte, Mecklenburg County, North Carolina, 28245, USA
Listed on 2026-06-12
Listing for:
AccruePartners
Full Time
position Listed on 2026-06-12
Job specializations:
-
IT/Tech
Digital Marketing, SEO, Social Media Marketing
Job Description & How to Apply Below
- A highly collaborative in-house marketing team supporting a multi-location, service-based business with a strong focus on digital performance, lead generation, and customer experience.
- A decentralized operating environment where local markets have unique needs, creating a meaningful opportunity to influence both enterprise strategy and branch-level execution.
- A hands-on marketing function that owns much of the work internally, while selectively leveraging outside vendor support where it adds value.
- A group that is evolving and refining the structure of its digital organization, creating an opportunity for this person to step into a visible role with real ownership and influence.
- Welcoming, collaborative team culture with leadership describing the team as receptive and positive.
- Visible leadership opportunity to step into a key role overseeing digital marketing as the team continues to grow.
- Chance to shape team structure and future hiring, including influence on how supporting roles are built out.
- Broad scope and strategic ownership across paid media, websites, SEO, lead generation, customer data, and marketing automation.
- On-site 4 days a week in Charlotte, NC
- Lead the digital marketing function across paid media, paid social, websites, SEO, and lead generation efforts.
- Oversee and develop the digital team as it grows, providing direction and leadership across core marketing channels.
- Drive lead generation strategy using platforms such as Hub Spot and customer data and marketing automation tools.
- Guide website and digital experience initiatives to support business growth across multiple brands and locations.
- Establish digital priorities and manage channel performance in a fast-moving, multi-brand environment.
- Partner across the organization to strengthen internal digital capabilities and improve overall marketing effectiveness.
- Help assess and refine team structure, including how SEO and related digital functions should be supported over time.
- Broad digital marketing leadership experience across paid media, paid social, websites, SEO, and lead generation.
- Comfortability and track record of being hands-on executional while also leading strategic initiatives.
- Proven experience managing marketing in a multi-brand, multi-location, or agency environment.
- Knowledge of customer data platforms and marketing automation, including familiarity with tools such as Hub Spot and concepts related to CDP.
- Experience in agency-style or high-capacity marketing environments where multiple priorities and brands must be managed at once.
- Background in home services is preferred, though adjacent sectors such as hospitality, airlines, franchise organizations, or similarly complex multi-location businesses may also align.
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