Manager of Digital Marketing

Job Overview

We are seeking a results-driven Manager of Digital Marketing to lead our digital marketing function within a growing B2B SaaS marketing organization. This role oversees two direct reports and is accountable for the strategy, execution, and performance of our digital marketing programs, including paid media, paid search, web, SEO, and analytics.

This is an ideal opportunity for a seasoned digital marketer who is equally comfortable in data and strategy, and who thrives at the intersection of performance marketing and brand-building in a complex, solutions-oriented environment.

• Define and own the digital marketing strategy across paid and owned channels and aligned to pipeline and revenue objectives.
• Partner cross-functionally with Demand Generation, Content, Creative, Product Marketing, and Revenue to ensure a cohesive, high-performing digital presence across all channels.

• Oversee strategy and execution of multi-channel digital marketing campaigns.
• Provide guidance on management of campaigns end-to-end: targeting, creative briefing, bid strategy, and optimization.
• Maintain accountability for pipeline contribution and other key metrics from paid channels.

• Lead SEO strategy (technical, on-page, and content-driven) in close collaboration with Content Marketing.
• Direct website operations and ongoing performance enhancements to increase conversion rates.
• Champion a data-first culture: establish dashboards, define attribution models, and translate insights into action.

• Manage and develop a team of two direct reports, fostering a high-performance culture through clear expectations, regular feedback, and professional growth opportunities.
• Foster cross-functional collaboration by aligning stakeholders, encouraging open communication, and driving accountability across teams.

• Minimum 7 years of marketing experience with progressive responsibility, including senior-level roles or equivalent experience.
• Proven experience in digital marketing leadership with expertise in digital marketing channels, including SEO, paid search, paid social, programmatic display, and content syndication.
• Data-driven and strategic with experience across B2B digital channels and proven ability to drive revenue through digital marketing.
• Experience in a rapidly scaling business, managing multiple campaigns/tests to identify the most effective growth channels.
• Proven track record of scaling performance marketing channels to deliver multi-year business growth.
• Experience leading cross-functional teams to launch high-impact initiatives.
• Excellent listening, presentation, and communication skills.
• Familiarity with  or other CRM tools, and marketing automation platforms.
• Prior experience in financial services or a Fin Tech environment is a plus.

Avid Xchange is a leading provider of accounts payable ("AP") automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At Avid Xchange, mindset is everything. We are Connected as People
, Growth Minded
, and Customer Obsessed
. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. Avid Xchange is proud to be Certified as a Great Place to Work.

• A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
• Someone who understands that business is people-centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
• Focused on making a difference for our customers. Avid Xchange exists to help solve complex problems for our customers so we can all realize our potential.

Avid Xchange teammates get the perks and prestige of a growing tech company paired with the…