Marketing Manager- Ecommerce Program Manager

Join the Weisiger Group Team

As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we’ve supported the strength of our communities by supplying equipment for critical infrastructure and commerce, and by funding programs that advance social and economic vitality. Being around for nearly 100 years means we change and pivot to capture opportunities and avoid challenges. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.

Join a leading solutions provider and be a part of a group of highly skilled technicians, sales and support team members who exist to serve as a trusted partner to our customers, communities, and fellow employees.

At Carolina Cat, we are a trailblazing organization that is built to last. We strive to be a diverse and inclusive organization where everyone feels welcome and our differences are valued as competitive advantages. Trust is our bottom line and we’re proud to serve our employees as a partner in their success.

At Carolina Cat, we make smart investments in our company and that starts with our people. The marketing team plays a key strategic role in delivering business results and superior customer experiences. That is why we are looking for an Ecommerce Program Manager who will be responsible for delivering a world-class experience through an integration of OEM and dealer digital applications.

In this role, you will lead the development and implementation of our B2B e-commerce strategy, collaborating effectively across departments and with our OEM to drive growth and enhance the Carolina Cat customer experience.

As the Ecommerce Program Manager, you will drive the customer adoption of e-commerce OEM and dealer digital applications. You will have the opportunity to lead the discovery and development of a dealer e-commerce solution. You must have experience creating and implementing a B2B e-commerce solution, while collaborating extensively with other key teams (sales, IT, OEM, etc.). You will also evaluate ongoing results of the customer’s digital journey to buy online, recommending and driving enhancements where necessary.

You will recommend and implement decisions that best fit the needs of diverse projects based on a strong understanding of best practices, while considering user experiences, site/application usage analytics, sales trends and other requirements and limitations. You will be responsible for ensuring the dealership achieves all requirements and targets under Caterpillar’s Digital Excellence Program.

You are a strategic individual with a creative mindset and are well-versed in e-commerce and UX applications with prior experience designing digital experiences that foster customer adoption and revenue growth in retail and online sales.

• Developing and executing an e-commerce strategy in alignment with overall business goals.
• Responsible for the administration, support, customer care, and growth of Caterpillar and dealer e-commerce and digital applications.
• Analyzing market trends and adapting strategies to compete with other brands in the industry effectively.
• Collaborating with IT and Marketing departments to integrate technologies that improve the online customer experience.
• Collaborating with marketing specialists to produce relevant marketing campaign and journey experiences to foster and grow activation, adoption and retention of Caterpillar and dealer e-commerce and digital applications.
• Monitoring online sales and promotional activities to gauge responses to site updates, new product introductions, and other changes.
• Identifying, managing and implementing integrated procurement projects and related customer requests.
• Generating reports on…