Senior Director, Amazon Commerce Measurement & Analytics

Job Description:

Location:

open to remote candidates. The Senior Director, Amazon Commerce Measurement & Analytics is a senior individual‑contributor and team‑leading role focused exclusively on Amazon measurement across buy‑side commerce media. This role directly supports the VP, Commerce Media Measurement & Analytics and is responsible for ensuring Amazon measurement excellence across planning, activation, optimization, and client decisioning.

• Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).
• Define and operationalize Amazon‑specific KPI hierarchies tied to business outcomes including sales growth, share, new‑to‑brand, customer acquisition, and incrementality.
• Establish clear guidance on the role of attribution, Amazon Marketing Cloud analysis, and incrementality testing for optimization versus investment decisioning.
• Serve as the Amazon measurement subject‑matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency.
• Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows.
• Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks.
• Translate complex Amazon analytics into clear, activation‑ready guidance for teams and clients.
• Partner with activation and platform teams to maximize value from buy‑side tools such as Pacvue, Skai, and similar platforms.
• Consult on Amazon measurement best practices for client teams.
• Contribute to internal playbooks, POVs, and best‑practice documentation focused on Amazon measurement.
• Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.

• 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.
• Hands‑on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL‑based queries.
• Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests).
• Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for client‑ready reporting.
• Working knowledge of AMC APIs, data ingestion, and measurement data pipelines.
• Experience supporting or enabling buy‑side platforms such as Pacvue, Skai, or Amazon native reporting tools.
• Proven ability to partner cross‑functionally with activation, marketing effectiveness, and technology teams.
• Agency, retailer, or commerce technology platform experience strongly preferred.

The annual salary range for this position is $94,000–$172,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

• Medical, vision, and dental insurance
• Life insurance
• Short‑term and long‑term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

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