Manager, AEM DAM & Marketing Delivery Operations

Job Title

In accordance with Truist in-office expectations, this role will be in office 5 days/week, for those candidates who live within 35 miles of a Truist hub facility. We are seeking a high-performing individual contributor to support day-to-day execution and governance of Adobe Experience Manager (AEM) Digital Asset Management (DAM) while also supporting Marketing Delivery across  and Authenticated Channels.

Key Responsibilities

• Day-to-day administration of AEM DAM, including asset ingestion, organization, metadata tagging, and archival
• Execute and uphold taxonomy, naming conventions, and metadata standards to ensure asset discoverability and reuse
• Coordinate with Creative, Content, and Channel partners on asset intake, versioning, and usage rights compliance
• Manage asset lifecycle activities including approvals, expiration tracking, archival, and retirement
• Maintain overall DAM hygiene, including duplication management and storage optimization
• Ensure assets meet brand, accessibility (WCAG), and regulatory standards
• Help drive the future state vision on Content Management

Marketing Delivery Operations & Content Lifecycle Execution

• Support execution of the end-to-end content lifecycle, from intake through publishing and decommissioning
• Follow and reinforce established governance processes, workflows, and documentation standards
• Ensure content accuracy, version control, and alignment with disclosures and compliance requirements
• Partner with Legal, Compliance, and Marketing stakeholders to support review and approval workflows
• Identify and suggest process improvements to increase efficiency and reduce operational risk
• Support Agile workflows, including intake, prioritization, and delivery tracking (Workfront, Jira, Rally)

AEM Authoring

• Serve as a backup AEM Author to build, edit, and publish marketing content
• Assemble pages using templates, components, and content fragments in alignment with UX and brand standards
• Configure page properties, metadata, tagging, and navigation elements
• Support content updates, publishing schedules, and campaign launches
• Troubleshoot basic rendering, linking, and layout issues within AEM

Cross-Functional Collaboration

• Work closely with Audience Builders, Channel Leads, Content Creators, UX, Creative, Legal, and Mar Tech partners
• Support content intake, requirements clarification, and delivery coordination
• Maintain clear documentation for asset libraries, governance practices, and content builds
• Help ensure alignment on asset usage, lifecycle expectations, and publishing readiness

Quality Assurance & Optimization

• Perform QA to ensure accuracy, consistency, accessibility, and responsiveness of assets and content
• Validate correct asset usage, formatting, and rendering across devices and channels
• Identify inefficiencies in workflows and recommend practical, scalable improvements
• Support testing and optimization efforts through accurate content and asset implementation

Compliance, Risk & Data Stewardship

• Ensure all work adheres to corporate governance, accessibility, and regulatory standards
• Maintain audit readiness through proper documentation and process adherence
• Manage rights-managed assets, licensing constraints, and expiration tracking
• Help protect the integrity of customer-facing content in a regulated environment

Required Qualifications

• Bachelor's degree in Marketing, Digital Media, Information Management, or related field (or equivalent experience)
• 5+ years of experience in AEM (DAM and/or Sites), digital asset management, or content operations
• Hands-on experience with metadata, taxonomy, and asset governance practices
• Experience supporting content lifecycle processes within a CMS environment
• Strong attention to detail with a focus on accuracy, compliance, and quality control
• Ability to manage multiple priorities in a fast-paced, deadline-driven environment

Preferred Qualifications

• Experience in financial services or other regulated industries
• Strong working knowledge of AEM DAM and familiarity with AEM Sites authoring
• Understanding of SEO, accessibility (WCAG), and digital content best practices
• Experience working in Agile delivery environments (Workfront, Jira, Rally)
• Familiarity with Adobe Experience Cloud tools (Analytics, Target, AEP)
• Basic HTML/CSS troubleshooting skills

Core Competencies

• Execution-focused operator with strong ownership mindset
• Detail-oriented with high standards for accuracy and compliance
• Process-driven with ability to follow and improve established workflows
• Collaborative partner with strong communication skills
• Problem solver able to troubleshoot content and asset issues independently
• Continuous improvement mindset with focus on efficiency and quality

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation:
All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical,…