Senior Analyst, Specialist

The Self-Directed Marketing Analytics team is seeking a Senior Analyst to deliver data-driven insights that drive marketing strategy and growth in Personal Wealth Marketing. The analyst will closely partner with Marketing, Martech, Analytics, Data Science and Data Engineering stakeholders to translate business questions into rigorous analysis and actionable recommendations and participate in key initiatives, such as the Flagship launch, Digital Twins & Hyper Personalization.

The ideal candidate brings strong analytical expertise, structured problem-solving skills, and the ability to communicate insights clearly to non-technical audiences while influencing business decisions.

• Acquire, integrate, and analyze structured and unstructured data, ensuring data quality, accuracy, and analytical integrity.
• Perform advanced analysis of historical and campaign data to identify trends, drivers, and opportunities.
• Drive analytic insights through regression, experimentation and other advanced analytics techniques.
• Develop subject matter expertise in areas such as audience targeting, client journey analytics, campaign analysis, marketing channels, and content performance.

• Create clear, actionable visualizations and presentations that translate insights into business actions.
• Develop, own, and maintain recurring dashboards, reports, and analytic processes.

• Partner with stakeholders to understand business objectives and analytical needs.
• Translate business requirements into structured analytical approaches and lead projects through completion.
• Proactively identify opportunities where analytics can improve business outcomes.
  
  Contribute to special projects and initiatives as needed.

• Promote best practices and continuous improvement in analytics tools and methodologies.
• Document processes and share learnings across the team.
• Serve as a subject matter expert within the analytics organization.

• Collaborate with Marketing, Customer Experience Design (CXD), Engineering, and Finance partners to deliver integrated insights.
• Participate in cross-divisional data initiatives and support resolution of data and operational challenges.

• Deliver clear and timely updates to stakeholders.
• Develop high-quality PowerPoint presentations to communicate analysis insights and recommendations to stakeholder audiences.

• Minimum of five years related work experience.
• Undergraduate degree or equivalent combination of training and experience.

Vanguard is not offering visa sponsorship for this position.