AEM Authoring Team Lead – Marketing Delivery

Role Overview

Truist is seeking an experienced and execution-focused AEM Authoring Team Lead to oversee the delivery of high-quality digital content experiences within Adobe Experience Manager (AEM). This role leads a team of AEM Authors and is responsible for ensuring accurate, timely, and compliant execution of web and landing page experiences that support marketing and business priorities. The role sits within the Marketing Delivery organization and serves as a key bridge between strategy and execution, translating requirements into scalable content delivery practices while driving consistency, quality, and operational efficiency across the AEM authoring function.

• Manage a team of AEM Authors responsible for digital content execution & delivery
• Support assignment and prioritization of work across the team to ensure deadlines, SLAs, and business objectives are consistently met
• Cover for teammates and provide hands-on guidance and support for complex or high-visibility content builds
• Establish and maintain authoring standards, best practices, and quality expectations
• Monitor team performance, workload balance, and delivery health across initiatives

• Lead by example with a player-coach approach, authoring and publishing web pages and digital experiences in AEM while overseeing creation, editing, and publishing of content
• Ensure proper use of templates, components, content fragments, and metadata
• Validate adherence to UX, brand, SEO, and accessibility standards
• Support advanced page builds, personalization setups, and complex component configurations
• Ensure accurate content rendering across devices, browsers, and environments

• Partner with Digital Strategists, Channel Leads, Marketing Managers, and UX teams to align on priorities, timelines, and deliverables
• Lead intake, estimation, and planning processes for AEM-driven initiatives
• Drive consistency in content delivery workflows, including approvals, publishing, and release management
• Identify opportunities to scale content production through reusable components and process improvements
• Support personalization, localization, and campaign-driven content execution

• Effectively work within cross-functional teams (Audience Builders, Creative, Legal, Mar Tech, and Product Partners)
• Ensure content meets compliance and regulatory standards, particularly in financial services
• Facilitate communication across stakeholders to resolve blockers and align on delivery expectations
• Participate in agile ceremonies, roadmap discussions, and delivery reviews
• Maintain clear documentation of standards, processes, and delivery artifacts
• Modernize digital content delivery through systems, automation, and AI in partnership with Business, Product, and Mar Tech teams

• Establish and enforce QA standards across all content builds (links, rendering, accessibility, functionality)
• Implement structured QA processes and checkpoints across the team
• Identify recurring issues and drive root-cause resolution and process improvements
• Enable A/B testing and optimization by ensuring accurate implementation of variations
• Promote continuous improvement in tools, templates, and workflows

• Ensure adherence to digital governance, accessibility (WCAG), and privacy policies
• Oversee compliance with legal and regulatory requirements for all published content
• Support audit readiness through documentation, approvals, and structured workflows
• Ensure proper handling of disclosures, customer-facing messaging, and regulated content
• Partner with Legal and Risk teams to maintain compliant authoring practices

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field (or equivalent experience)
• 7+ years of experience in digital content authoring, web content management, or digital delivery
• 2+ years of experience leading or mentoring a team in a digital or marketing delivery environment
• Deep hands-on experience with Adobe Experience Manager (AEM Sites)
• Strong understanding of component-based authoring, templates, metadata, and publishing workflows and Content as a Service / Content Supply Management
• Proven ability to manage multiple concurrent initiatives and deadlines
• Strong attention to detail and commitment to high-quality execution

• Experience in financial services, banking, or other highly regulated industries (strongly preferred)
• Familiarity with accessibility standards (WCAG), SEO best practices, and UX principles
• Experience working in Agile or scaled delivery frameworks
• Working knowledge of HTML/CSS and front-end concepts for troubleshooting
• Familiarity with Adobe Experience Cloud tools (Analytics, Target, AEP, ODE)
• Experience supporting personalization, testing, and optimization initiatives
• Experience driving operational improvements and scaling content production…