Senior Manager, Personal Investor Marketing Analytics

Senior Manager, Personal Investor Marketing Analytics

Location:

Malvern, PA;
Charlotte, NC

Responsibilities:

• Own the measurement strategy across marketing channels, including attribution, incrementality, experimentation, and marketing mix modeling in partnership with Attribution team.
• Quantify marketing impact, ROI, and efficiency, balancing short-term performance with long-term brand and customer value.
• Establish standards for method selection, interpretation, and usage, ensuring insights are decision-ready and credible.
• Partner closely with Data Science to design, build, and operationalize advanced attribution and response models (e.g., MMM, MTA, forecasting, response curves).
• Translate model outputs into practical guidance such as budget ranges, optimization scenarios, and investment guardrails.
• Ensure analytical rigor while prioritizing explainability and usability for business stakeholders.
• Serve as a trusted advisor to Marketing, Finance, and Execution leaders on investment strategy and performance trade-offs.
• Lead a centralized marketing portfolio analytics function for all client groups that conducts regular monitoring, reporting, and analyses of business performance, including ad-hoc requests.
• Influence annual planning, in-year optimization, and long-term growth strategies through data-driven insights.
• Proactively identify opportunities to improve marketing effectiveness through better data, tools, or processes.
• Lead, mentor, and develop a team of high-performing analysts and managers.
• Foster a culture of curiosity, accountability, and business impact, not just technical excellence.
• Build scalable processes, tools, and documentation to support long-term sustainability.
• Partner with Technology, Data Engineering, and Marketing Ops to improve data quality, accessibility, and reliability.
• Guide the evolution of analytics platforms, dashboards, and self-service tools.
• Ensure analytics solutions align with privacy, risk, and regulatory requirements.
• Participate in special projects and perform other duties as assigned.

Qualifications:

• Minimum 15 years of experience within Financial Services and at least 8 years of work experience within Marketing Analytics.
• Undergraduate degree or equivalent combination of training and experience within quantitative fields such as Mathematics, Engineering, Operations Research, etc. Graduate degree preferred.
• Strategic, analytic orientation:
  Proven track record of decision making and problem solving based on analytics; deep understanding of complex design or experiments methods (Multi‑armed bandit, full/half factorial, etc.) and exposure to AI/ML methodologies.
• Conceptual thinking:
  Strong quantitative orientation to innovate and find efficiencies in the application of data and technology to support business opportunities.
• Drive Impact:
  Strong business judgment, leadership and integrity; tenacious decision maker, able to bring a healthy, aggressive, yet responsible approach to business.
• Self‑Starter:
  Entrepreneurial mindset, building and scaling new analytics capabilities from the ground up while balancing innovation, rigor, and enterprise‑level accountability.
• Strong partnership management skills and ability to advocate for deep analytics and experimental learning to business partners.
• Strong verbal and written communication skills to influence a wide variety of audiences; deck writing skills to influence senior leadership (CMO) are a must.
• Willingness to roll‑up sleeves and deliver analytic work‑products whenever needed.

Sponsorship: Vanguard is not offering visa sponsorship for this position.