Sr Lead Data Analyst; Marketing Advanced Analytics

Overview

This role will be pivotal in enhancing the performance of our marketing campaigns through advanced analytics, predictive modeling, and data science techniques. The ideal candidate will have a strong foundation in marketing analytics, statistical modeling, and campaign optimization, with the ability to translate complex data into actionable insights that drive ROI. This role suits someone who thrives at the intersection of marketing strategy, analytics, and data science.

They will excel at addressing complex business questions using compelling analytical strategies and communicating these solutions to both technical and non‑technical audiences to influence swift implementation.

• Translate marketing and business needs into analytical requirements (e.g., data, models required to build strategic analytical solution).
• Establish the analytical framework to successfully deliver business OKRs.
• Design a robust and streamlined data‑lead strategy to drive marketing optimization at scale.
• Run BAU, proposed, and other “what if” scenario assessments to validate approach and evaluate impact.
• Design an actionable marketing operations and experimentation roadmap.
• Build consensus and influence senior stakeholders to gain confidence in analytics proposals.
• Continuously evangelize analytical and data‑driven problem solving, strategic mindset & experimentation best practices across the organization.

• Minimum of eight years of related work experience with five years in advanced marketing strategy and optimization analytics.
• Bachelor’s degree in Marketing, Statistics, Data Science, Economics, or related field (Master’s preferred).
• Proficiency in Excel, SQL, Tableau, Python for data manipulation, optimization algorithms and modeling using big data cloud platforms.
• Understanding of A/B testing, regression, hypothesis testing, and statistical significance.
• Familiarity with Marketing and Funnel KPIs like ROI, LTV, Attribution Metrics, Engagement Metrics.
• Ability to translate complex data into actionable insights for non‑technical stakeholders.
• Critical thinking & problem‑solving skills to identify optimization opportunities and design experiments.
• Working cross-functionally and collaboratively with partner and support organizations (e.g., Marketing, Sales, Mar Tech, Data Science, Data Engineering and other Analytics teams).

Vanguard is not offering visa sponsorship for this position.