Senior Digital Marketing Manager & Demand Operations

# Senior Digital Marketing Manager & Demand Operations Charlotte, North Carolina, United States of America---##

Job Description Be an essential element to a brighter future.

We work together to transform essential resources into critical ingredients for mobility, energy, connectivity and health. Join our values-led organization committed to building a more resilient world with people and planet in mind. Our core values are the foundation that make us successful for ourselves, our customers and the planet.
** Job Description
** Be an essential element to a brighter future.

We work together to transform essential resources into critical ingredients for mobility, energy, connectivity and health. Join our values-led organization committed to building a more resilient world with people and planet in mind. Our core values are the foundation that make us successful for ourselves, our customers and the planet.
** JOB DESCRIPTION
** Albemarle is seeking a Sr Digital Marketing Manager with experience in global B2B organizations characterized by long sales cycles and technical buying groups. This role reports to the Marketing Activation Director and is accountable for defining strategy, generating actionable insights, and influencing commercial outcomes. This position is hybrid with three in-office days per week at our Charlotte, NC, USA headquarters.

The Sr Digital Marketing Manager will play a critical role in translating marketing and business strategy into data driven digital and CRM led programs that drive pipeline, improve conversion, and deliver measurable ROI. This role is expected to proactively identify opportunities, diagnose performance gaps, and execute actions that improve marketing and sales effectiveness.

The ideal candidate brings experience leading digital transformation and serves as a strategic partner across Marketing, Business, Sales, Commercial Excellence, and IT/CRM teams. They will have immediate impact opportunities owning the end to end digital customer journey, with emphasis on CRM data quality, segmentation, campaign architecture, attribution, and analytics ensuring strong alignment to the lead to revenue process across global B2B markets.
** WHAT YOU WILL DO
**** CRM, Marketing Automation & Customer Journey Ownership
*** Define and lead CRM and marketing automation strategy, aligning customer journeys to business priorities and revenue goals.
* Design and optimize end‐to‐end customer journeys, identifying leaks and improving conversion across lifecycle stages (Inquiry → MQL → SQL → Opportunity).
* Own segmentation strategy, lead scoring, and data quality governance, ensuring accurate, actionable data for targeting and sales effectiveness.
* Manage and optimize the CRM ecosystem, including integrations (e.g., Zoom Info, Sales Navigator) and data enrichment to improve prospecting and pipeline quality.
** Digital Campaign Execution & Optimization
*** Translate marketing strategy into integrated, multi‐channel digital campaigns that drive demand, engagement, and pipeline growth.
* Establish and enforce campaign architecture standards (hierarchies, UTM tracking, naming conventions) to ensure scalable execution and measurement.
* Own and evolve email marketing strategy and performance, including inbox management, segmentation, and lifecycle engagement.
* Lead test‐and‐learn programs (A/B testing, personalization, targeting) to continuously improve campaign effectiveness.
** Attribution, Analytics & ROI Measurement
*** Define and lead multi‐touch attribution strategy, ensuring clear visibility into marketing’s impact on pipeline and revenue.
* Translate performance data into actionable insights and recommendations that influence investment decisions and strategic priorities.
* Build and maintain executive‐level dashboards and KPI frameworks aligned to revenue and performance goals.
* Identify performance gaps and drive optimization strategies that improve conversion, efficiency, and ROI.
** Innovation & Continuous Optimization
*** Identify and implement new technologies and capabilities (including AI) to improve segmentation, execution efficiency, and performance.
* Evaluate emerging tools and translate…