Content Architect

We're hiring a Content Architect who is action-oriented, editorially sharp, GEO savvy. Sound like you?

Posted by
:
Cassie Cope, Director of Generative Engine Optimization (GEO)

Career area
:
Marketing
Work Location(s): 601 S. Tryon Street, NC
Remote?:
No
#: 22799
Posted Date
: 07-23-26
Working time
:
Full time

Ally Financial only succeeds when its people do - and that's more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion.

From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You're constantly evolving, so shouldn't your opportunities be, too?

Work Schedule:

Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

Ally is seeking a Content Architect to optimize a content ecosystem built for AI-first discovery. Acting as a connective engine between editorial, UX, data, PR and SEO/GEO teams, the Content Architect sits above channels and formats. The ideal candidate will blend systems thinking, editorial strategy, consumer journeys and data fluency with a hands-on, action-oriented mindset. They don't just identify opportunities — they activate them, bringing structure, clarity, and progress to ensure Ally's content is discoverable, understandable and surfaced effectively by both humans and machines.

This role is built for a builder and connector: a person who moves quickly, aligns teams, removes friction and drives momentum across a content ecosystem designed for AI-first discovery. This role is focused less on creating content and more on making content work, designing systems structures and standards that turns content into a high-performing business asset. By aligning cross-functional teams around shared content structures and standards, the Content Architect ensures Ally's content functions as a cohesive system: improving performance in traditional search, generative engines and AI-powered discovery while reducing duplication and operational friction.

This role will own an end-to-end strategy to capture demand earlier in the journey and guide consumers seamlessly from AI-driven entry points to Ally-owned experiences.

• Drive cross-functional alignment and execution — turning insights into action and standard processes
• Identify strategic content opportunities using owned and third-party data, with a focus on AI-first discovery, search demand and emerging trends
• Own and evolve Ally's content architecture across channels and partners, ensuring content is structured, connected, reusable and easily discoverable
• Define and govern content models, taxonomies, metadata and structured data standards that enable modular, machine-readable, high-performing content
• Partner with UX, editorial and product teams to align content structure to priority consumer journeys (acquisition, servicing, support) and reduce friction from entry to conversion
• Lead content audits and ecosystem analyses to identify structural gaps, duplication and opportunities for consolidation, reuse and personalization
• Establish success metrics and measurement frameworks for content performance (discoverability, engagement, reuse, workflow efficiency, personalization outcomes, SEO/GEO impact) and translate insights into a prioritized roadmap
• Partner with engineering teams to operationalize architecture-driven optimization (internal linking strategy, schema/structured data and other technical considerations)
• Collaborate with analytics team to…