Client Marketing Manager, Go-to-Market Process Delivery & Enablement

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Regular

Language Fluency:
English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

In accordance with Truist in-office policy, this role will be in office 5 days/week.

The Go-to-Market Process Delivery & Enablement teammate is responsible for optimizing marketing workflow, content operations, governance, and related processes that will support a scalable content delivery across channels. This role supports the ongoing evolution of Adobe Workfront and AEM integrations in the Marketing organization.

• Lead day-to-day governance, operational management, and continuous development of Adobe Experience Manager (AEM) Digital Asset Management (DAM) process and Marketing capabilities.
• Establish and maintain enterprise asset management standards, including metadata, taxonomy, asset lifecycle management, retention, and content governance practices.
• Partner with Product, Technology, and Marketing stakeholders to define and prioritize enhancements supporting Content-as-a-Service capabilities.
• Drive optimization of marketing workflows through ensuring efficient intake, activation, build reviews, approvals, and publishing/distribution processes.
• Develop and maintain operational processes, governance models, and performance metrics to improve content reuse, content discoverability, and operational efficiency.
• Identify opportunities to automate manual processes and streamline content production and distribution workflows.
• Serve as a business representative in cross-functional initiatives involving marketing technology platforms, integrations, and content operations.
• Support change management, adoption, training, and documentation for marketing workflow solutions.
• Work with partners to monitor operational performance, identify risks, and recommend solutions to improve scalability, compliance, and user experience.
• Collaborate with marketing delivery, content, product, and technology teams to ensure solutions align with business objectives and enterprise standards and business user needs.

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Seven years of related experience or an equivalent combination of education and experience
• Deep specialized (SME) and/or broad knowledge within the marketing (or related) discipline; sound and comprehensive understanding of business and organizational strategies and processes managing a process
• Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
• Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
• Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
• Demonstrated budget management experience
• Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
• Sophisticated understanding of clients through interpretation and user research and analytics
• Strong relationship building skills resulting in the ability to influence others to adopt a new perspective
• Knowledge of the industry’s competitive landscape and an understanding of the market and regulatory factors that shape the industry
• Strong presentation skills and communication skills

• 7+ years of experience in AEM DAM administration, digital asset management, content governance, or content operations environments.
• Proven experience as a business user and operational lead supporting Adobe Experience Manager (AEM) and Adobe Workfront platforms.
• Strong understanding of enterprise content management needs, metadata strategies, taxonomy development, asset governance, and content lifecycle management.
• Experience partnering with Product, Technology, and cross-functional stakeholders to deliver process and platform enhancements.
• Demonstrated success driving workflow optimization, operational efficiency, and marketing process improvements.
• Knowledge of Content-as-a-Service (CaaS), headless content delivery models, and modern content supply chain concepts preferred.
• Strong analytical, organizational, and problem-solving skills with the ability to manage multiple priorities.
• Excellent communication, stakeholder management, and collaboration skills.
• Experience supporting large-scale marketing operations within a regulated industry.
• Familiarity with Agile delivery methodologies, product operating models, and Mar Tech ecosystems.
• Experience defining governance frameworks, operating procedures, and adoption strategies for enterprise content platforms.