Content Supply Chain Senior Consultant

Career Area:

Marketing

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Enterprise Marketing Content Supply Chain Senior Consultant – Cat Digital

Your Work Shapes the World at Caterpillar Inc. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

Job Summary:

As part of Cat Digital Marketing & Brand Digital Marketing Enablement and Services’ Content Supply Chain (CSC) organization, this role serves as the primary liaison between enterprise CSC strategy and the marketing teams. You will be responsible for enabling and optimizing CSC adoption across marketing by guiding planning, communication, training, workflow enablement, and change management efforts. This role bridges enterprise tools, governance, and standards with real-world business execution ensuring marketing teams can operate efficiently, consistently, and at scale.

Business Impact

This role directly improves how marketing is executed across the enterprise by reducing operational friction, increasing content reuse, improving asset findability, and enabling faster speed to market. Through strong adoption of CSC tools and processes, this role helps lower operational costs while improving customer experience and marketing effectiveness.

What You Will Do:

Key Role Expectations (Non-Negotiables)

• Drive adoption across global, matrixed teams without direct authority

• Operate effectively in ambiguity and build structure, clarity, and process

• Translate enterprise systems, tools, and governance into clear business value

• Balance business needs with enterprise standards and governance

• Lead change management efforts that influence behaviors, not just tools

1. CSC Activation & Implementation

• Lead enterprise-wide CSC implementation across marketing teams and agency partners

• Operationalize CSC by assessing and mapping current-state workflows and identifying gaps

• Translate enterprise CSC frameworks into business-ready execution models

• Align technical (core) and marketing (promotional) content into a unified workflow

• Ensure adoption of enterprise platforms including Adobe Workfront, AEM Assets, Frame.io, CCMS and Firefly Services

2. Change Management & Adoption

• Design and execute change management strategies tailored to marketing use cases

• Lead onboarding, role-based training, and enablement for global teams and agencies

• Drive adoption of CSC tools, processes, and standards

• Identify adoption barriers and implement solutions to improve engagement and usage

• Maintain a positive and encouraging approach during transformation and change

3. Workflow & Operational Enablement

• Standardize intake, briefing, and workflow processes within Workfront

• Streamline approval processes and reduce manual handoffs and duplication

• Establish reusable components, templates, and best practices

• Drive visibility into timelines, dependencies, and deliverables

• Identify and eliminate bottlenecks to accelerate content throughput

4. Business Partnership & Advocacy

• Serve as the primary point of contact for marketing teams

• Provide consultative guidance to align business needs with CSC capabilities

• Advocate for marketing needs while supporting enterprise-wide process improvements

• Build trust with stakeholders by demonstrating dependability and expertise

• Collaborate with CSC Program Manager and Activation teams to align priorities

5. Governance & Content Standards

• Champion content governance and metadata standards to improve asset findability

• Ensure brand consistency…