Marketing Technology Manager

Please see Special Instructions for more details.

• The finalist will be subject to a Criminal Background Check and/or a Motor Vehicle Report
• The Search Committee will not contact references without first verifying permission with the finalist.
• Please ensure your application reflects the knowledge, skills, abilities, and experiences to support your answers to the supplemental questions.
• Do not write ‘see resume’ on your application when completing the job duties section.

If time-limited, note appointment end date

Hours per week 40

Months per year

Months per year 12

Position Number

Position Number 008049

NC Salary Grade Equivalency

NC Salary Grade Equivalency NC13

Classification Title

Classification Title Public Communications Spec

Working Title

Salary Range

Salary Range $50,586 - $60,683

Anticipate Hiring Range $50,586 - $60,683

FLSA Status

FLSA Status Non Exempt

Division

Division Academic Affairs

Department

Department Digital and Professional Learning

Work Unit

Work Schedule

8:00am – 5:00pm Monday – Friday with occasional evening and weekend hours required, as necessary.

The Marketing Technology Manager is responsible for developing marketing and technology strategies and implementing marketing efforts for Digital and Professional Learning, including websites, marketing automation, and analytics.

Websites:
The position will support the development and maintenance of the unit’s web presence, including the development of new web pages on the Word Press platform and lead governance and upkeep on existing DPL websites. The position will assist with the migration of websites currently on the Drupal CMS platform to Word Press.

Marketing Automation:
The position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud or SFMC ), including one-off email campaigns and orchestrating automated communication journeys.

Analytics:
This position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce.

Required

Minimum Qualifications:

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of education and experience. All degrees must be received from appropriately accredited institutions.

The Marketing Technology Manager is part IT specialist and part integrated marketing specialist who serves on the Marketing and Communications (Mar Comm) team of UNC Charlotte’s Digital and Professional Learning ( DPL ). The professional must understand marketing tactics such as search engine optimization, search engine marketing, content marketing, social media marketing, and email marketing, as well as the technology we use to implement them.

The position will support the development and maintenance of the unit’s web presence, including the creation of new web pages and landing sites on the Word Press platform and lead governance and upkeep on existing and legacy DPL websites and pages. The position will assist with the migration of websites and pages currently on the Drupal CMS platform to Word Press.

Additionally, the position will deliver marketing automation as the administrator of our marketing automation tool (Salesforce Marketing Cloud), including one-off email campaigns and orchestrating automated communication journeys.

Finally, the position will help to measure the effectiveness and results of executed campaigns through analytical tools such as Google Analytics (GA4) and Salesforce. The position will be responsible for integrations and maintenance of products that the marketing team uses for campaign research and execution.

Other Work Responsibilities

Stays current on the digital marketing/ marketing technology landscape to ensure that the Mar Comm team can support best-in-class strategies for upcoming initiatives

Participate in University communication meetings as assigned.

Departmental Preferred Experience, Skills, Training/Education

• Demonstrated experience developing and maintaining websites within a content management system ( CMS ), including CSS customization, theme development, and responsive web design.
• Professional certification in…