Digital Marketing Manager

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Full Time Charlotte, NC, US

5 days ago Requisition

Are you looking to make a lasting impact on enriching and improving the lives of the Charlotte community with one of the nation’s largest not-for-profit organizations? At Blumenthal Arts, we believe arts unite and transform lives. By joining our team, you could help continue our mission, inspire the next generation, and be part of our evolution as a national leader with a growing international reputation in presenting and producing.

The Digital Marketing Manager leads Blumenthal Arts' digital marketing efforts, developing strategies that drive ticket sales, expand audience reach, and maximize performance across digital channels. This role oversees paid media campaigns, email marketing, website optimization, SEO, and digital analytics, using data-driven insights to improve engagement and revenue growth. The position will play a key leadership role in the organization's website rebuild, collaborating with internal teams and external partners to deliver an accessible, audience-focused digital experience.

The Digital Marketing Manager manages agency and vendor relationships, monitors campaign performance, and recommends strategic adjustments to enhance results and return on investment. Working closely with Marketing, Ticketing, and Revenue Optimization teams, this role ensures digital initiatives align with organizational goals and customer needs. Occasional evening and weekend hours are required to support events and promotional activities.

Your impact:

Website

• Oversee the organization’s website rebuild and ongoing website development
• Manage website agency/vendor relationships and project deliverables
• Ensure effective integration between the website, ticketing platform and other key systems
• Maintain and optimize the website and e-commerce experience to support ticket sales, ADA accessibility, AI search visibility and evolving digital standards
• Oversee SEO strategy and website search performance
• Lead paid digital media strategy across Meta, Google, You Tube, Tik Tok and other relevant platforms
• Oversee digital media agency relationships, campaign execution and performance
• Develop campaign copy and provide direction on creative assets to support digital performance
• Monitor spend, ROAS and key performance indicators and recommend optimizations
• Identify opportunities across targeting, channel mix and investment to improve results

Email Strategy & Audiences

• Lead email strategy to support ticket sales, audience growth and engagement
• Oversee email marketing vendors, campaign execution and performance
• Develop audience segmentation and targeting strategies using ticket buyer behavior and purchase data
• Develop automated customer journeys to deliver personalized, timely communications throughout the patron lifecycle
• Monitor email performance and identify opportunities for testing, personalization and optimization

Digital Performance & Analytics

• Own reporting and analysis of digital marketing performance, including ticket sales, revenue, ROAS and conversion rates
• Use performance insights to optimize campaigns and improve conversion throughout the customer journey.
• Develop and maintain revenue attribution across digital marketing channels
• Monitor sales pace and ticket inventory alongside digital campaign performance to identify opportunities and areas of need
• Recommend and implement shifts in digital spend, targeting and channel strategy based on campaign and sales performance

Who We Are:

For over 30 years, Blumenthal Arts has been presenting the best of Broadway which has established us as a top-ten touring market. By investing in Tony Award-winning Broadway, we shape the future of arts through new and original works and by nurturing artists. We support local artists, like our Blumenthal Fellows and 16 resident companies that share our stages. Through Blume Studios, we are leading the way in innovative, immersive productions that expand how audiences experience the arts.

We infuse more than $80 million…