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Wealth Omni Digital Strategist

Job in Charlotte, Mecklenburg County, North Carolina, 28245, USA
Listing for: Crump Life Insurance Svcs Inc
Full Time position
Listed on 2026-09-05
Job specializations:
  • IT/Tech
    Digital Marketing, Data Analyst
Salary/Wage Range or Industry Benchmark: 120000 - 170000 USD Yearly USD 120000.00 170000.00 YEAR
Job Description & How to Apply Below

Need Help? If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response). Regular or Temporary:
Regular Language Fluency:
English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

The Truist Wealth Omni Digital Strategist is responsible for working in partnership with enterprise digital, vendors, technology, operations, compliance, support and marketing teammates to create and deliver competitive and differentiating digital solutions for Truist wealth and investment clients and teammates. The Wealth Omni Digital Strategist provides the strategic vision for a wealth segment/area of focus, collects and analyzes client feedback, manages key vendor partnerships, ensures teammates understand and encourage client adoption, and continually advocates for digital client experience improvements that balance business benefits.

The Wealth Omni Digital Strategist understands key product functionality, industry trends, competitive landscape, operations, business, compliance and marketing processes and has practical experience to solve a range of complex product and client issues.

ESSENTIAL DUTIES AND RESPONSIBILITIES:
  • Applies knowledge and expertise to develop strategies with action plans by partnering with vendors and internal digital/non-digital solution teams
  • Defines and evangelizes the digital wealth or investment client strategy and uses data-driven insights to inform opportunities
  • Manages digital vendor partner relationships and influences their product roadmaps to meet our client needs
  • Collaborates with stakeholders and business partners to translate how omni capabilities and solutions can improve the client and teammate experiences while adding business value
  • Ensures consistency throughout the digital experience aligning with Wealth and other LOB segment strategies including cross-channel/omni interactions
  • Collaborate with business leaders and participate in decisions for the recommendation, selection and prioritization of product features, implementation approaches, vendors and processes
  • Triage, troubleshoot, and resolve a range of product, client and technology issues
  • Contribute to the continuous development of products and solutions including performing research, user testing, quality assurance checks and vendor relationship management
  • Analyze metrics and prepare briefs, presentations and status reports and communicate as needed to key stakeholders
  • Conduct industry research and competitive analyses and use the information to recommend product or marketing enhancements
  • Support the creation and distribution of teammate training programs, communications, sales efforts and interface with internal and external marketing, branch and call center teammates to prepare sales scripts, manage sales processes, optimize sales opportunities, carry out follow up activities, and ensure business readiness for enhancements / changes to client facing digital experiences
  • QUALIFICATIONS

    Required Qualifications:
  • Ability to solve problems by analyzing possible solutions using experience, judgment and precedents.
  • Ability to communicate complex information simply
  • Experience participating in technology initiatives
  • Strong problem-solving and partnership skills
  • Multitasker, works well under pressure and meets tight deadlines
  • Execution-oriented, and able to complete tasks independently but also is a good team player
  • Excellent presentation skills and comfort presenting concepts and ideas clearly
  • Comfort managing concurrent projects in a fast-paced, results-driven environment
  • Strong analytical skills, ability to interpret data and trends, diagnose problems, and recommend action plans to resolve issues
  • Bachelor's degree
  • Five years of experience in the digital (web/mobile), eCommerce or eBusiness
  • Two years of experience in leading cross-functional teams (indirectly or directly)
  • Preferred Qualifications:
    • Three years of experience in financial services industry
    • Three years of product management or sales experience
    • Advanced degree (e.g., MBA) and relevant…
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