Vice President, Digital Marketing

Logistics at full potential.
At GXO, we’re constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires. You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you’ll have the support to excel at work and the resources to build a career you can be proud of.

Logistics at full potential.
At GXO, we’re constantly looking for talented individuals at all levels who can deliver the caliber of service our company requires. You know that a positive work environment creates happy employees, which boosts productivity and dedication. On our team, you’ll have the support to excel at work and the resources to build a career you can be proud of.
The Vice President, Digital Marketing is a newly created global leadership role responsible for building and scaling a best-in-class digital marketing engine that drives the GXO customer value proposition & differentiation in the 3PL, contract logistics and warehouse automation spaces. This role owns the enterprise digital marketing strategy and leads the team responsible for Marketing Operations, Digital Campaigns, Analytics, and Project Management that powers data-driven, performance-based marketing across all channels.
The Vice President, Digital Marketing will define and execute the enterprise digital strategy, translate complex business offerings into clear, buyer-centric digital experiences, and align digital programs to demand generation, sales enablement, customer engagement objectives, ultimately driving measurable pipeline and revenue impact.
This is a build, scale, transform and create role critical to driving GXO’s growth agenda.
Position is hybrid and based out of our GXO office in Charlotte NC, Greenwich CT, Fort Lauderdale FL, or Irving TX.

• Defining and executing the enterprise digital marketing strategy across owned, earned, and paid channels
• Owning the digital channel mix, campaign orchestration, and always-on demand programs aligned to customer and decision stages
• Optimizing the end-to-end digital customer journey to maximize engagement, conversion, and pipeline contribution (Marketing Sourced, Marketing Influenced, ROMI and ROAS)

• Leading SEM/paid search and paid media (paid social, display) strategy to drive qualified traffic, visibility, and lead capture across priority verticals
• Owning organic search (SEO) and emerging Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to maximize discoverability across search and AI-driven engines
• Managing budget, bid, keyword, and channel optimization to maximize efficiency and return on ad spend (ROAS)
• Managing agency and media partner relationships, holding partners accountable to performance, quality, and ROI

• Defining and owning the enterprise ABM strategy, target account selection, and tiering in partnership with Sales and Account Management.
• Building 1:1, 1:few, and 1:many ABM programs that engage priority accounts with personalized, multi-channel digital experiences.
• Leading key ABM initiatives (including paid media, social, email nurture, targeted account plays) and expanding into new formats and emerging channels (video, personalization, AI-enabled targeting)
• Aligning ABM plays with Sales to accelerate engagement, pipeline, and revenue across priority accounts

• Owning the Mar Tech stack (marketing automation, analytics and other platforms) and ensuring integration with Salesforce and the broader commercial technology ecosystem.
• Building and standardizing marketing operations processes, campaign workflows, and…