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Senior Digital Marketing Specialist
Job in
Charlotte, Mecklenburg County, North Carolina, 28245, USA
Listed on 2026-09-13
Listing for:
Hornet Staffing, Inc, a GEE Group company
Full Time
position Listed on 2026-09-13
Job specializations:
-
IT/Tech
Digital Marketing, CRM Systems & Management, SEO, Data Analyst
Job Description & How to Apply Below
In Office Monday-Thursday | Remote Fridays
Are you a data-driven digital marketer who thrives at the intersection of marketing automation, technology, and revenue growth? Global Transportation leader seeking a Senior Digital Marketing Specialist to own and optimize our digital marketing ecosystem, driving demand generation, customer engagement, and measurable business results.
This is an exciting opportunity for a marketing professional with deep expertise in Salesforce, Pardot (Account Engagement), marketing automation, lead lifecycle management, and digital campaign optimization
.
- 5+ years of progressive digital marketing experience
- Bachelors or Masters Degree in Marketing/Related
- Hands-on experience with Salesforce CRM a MUST
- Strong experience with Salesforce Marketing Cloud Account Engagement (Pardot)
- Expertise in marketing automation, email marketing, lead nurturing, segmentation, and campaign execution
- Experience managing lead scoring, lead qualification, attribution, conversion tracking, and lifecycle reporting
- Proven ability to track leads through the full funnel from MQL to Closed Won
- Experience with Google Analytics (GA4 preferred)
- Knowledge of SEO, SEM, paid search, website optimization, and content marketing
- Experience creating marketing dashboards and reporting tied to pipeline and revenue
- Experience with AI-powered marketing tools and automation platforms
- Background in B2B marketing environments
- Experience collaborating with Sales Operations, Revenue Operations, and Salesforce teams
- Manage and optimize the company website, digital campaigns, and marketing automation platforms
- Build and execute automated email campaigns, nurture programs, landing pages, forms, and segmentation strategies
- Administer and optimize Salesforce and Pardot to drive lead generation and pipeline growth
- Develop and maintain lead scoring models, attribution reporting, and lead handoff processes
- Track and analyze marketing performance from MQL → SQL → Opportunity → Closed Won
- Create dashboards and reports that connect marketing activities to revenue outcomes
- Partner with Sales, IT, Operations, and external agencies to enhance digital performance
- Evaluate and implement AI-enabled marketing tools and automation solutions
Position Requirements
10+ Years
work experience
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