Sr. Digital Marketing Specialist

The ideal candidate will bring strong digital marketing and marketing automation experience, with a particular emphasis on:

• 5+ years of progressive digital marketing experience
• Current or recent hands‑on Salesforce experience – MUST HAVE
• Required experience with Salesforce Marketing Cloud Account Engagement (Pardot) – MUST HAVE
• Marketing automation, nurture campaigns, segmentation, forms, landing pages, and automation rules
• Lead scoring, lead qualification, attribution, conversion tracking, and lifecycle management
• Experience tracking leads through MQL, SQL, Opportunity, and Closed Won
• Google Analytics (GA4 preferred)
• SEO, SEM, paid search, email marketing, website optimization, and content marketing
• Reporting and dashboard development connecting marketing efforts to pipeline and revenue
• Experience with AI‑enabled marketing tools preferred

• Manage Client's website, digital campaigns, marketing automation platform, and emerging AI‑enabled marketing tools
• Build and manage automated email campaigns, nurture programs, forms, landing pages, and segmentation strategies
• Maintain and optimize Salesforce and Pardot data integrity
• Develop lead‑scoring models and lead‑handoff processes
• Measure campaign effectiveness and marketing contribution to revenue
• Support attribution modeling, conversion tracking, and customer journey analysis
• Partner with Sales, IT, internal stakeholders, and external agencies to improve digital performance

• The Sr. Specialist, Digital Marketing is responsible for executing and optimizing the company's digital marketing ecosystem to drive brand awareness, demand generation, customer engagement, and measurable revenue impact.
• This role manages the day‑to‑day operation of key digital platforms and connected systems, including the company website (Word Press or comparable content management systems), Salesforce, Account Engagement/Pardot, analytics tools, and related marketing technologies that support campaign execution, lead capture, reporting, and sales enablement.
• The position will also evaluate and pilot approved AI‑enabled marketing capabilities, including predictive engagement, content optimization, automated lead nurture, and website conversion tools, escalating strategic recommendations to the Sr. Director, Marketing & Communications to improve performance and ROI.
• Success in this role requires a data‑driven marketing professional who can connect digital activity to business outcomes, translate insights into recommendations, and partner effectively with Sales, IT, Salesforce resources, agencies, and internal stakeholders to advance ambitious growth goals.

• Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
• Support the strategic direction set by the Sr. Director and own the day‑to‑day performance and continuous optimization of the company website as a core demand generation, brand, content, and customer engagement platform.
• Manage website content (Word Press), functionality, user experience, conversion paths, SEO performance, landing pages, forms, tracking, and integrations with Salesforce, Account Engagement/Pardot, Google Analytics, analytics tools, and other connected systems.
• Identify emerging trends, technologies, and platforms to stay ahead in the digital landscape.
• Use website analytics, campaign performance data, search behavior, and conversion metrics to identify opportunities to improve traffic quality, user engagement, lead generation,…