Trait Marketing Lead

Applicants must be legally eligible to work in the country where the position is located.

Location
:
Research Triangle Park, North Carolina, USA

Job

We are looking for a Trait Marketing Lead to join our Agricultural Solutions team in Research Triangle Park, NC.

Come create chemistry with us!

BASF’s Agricultural Solutions division connects innovation, customers, partners and agricultural experts and integrates sustainability criteria into all business decisions. We help farmers deliver the best possible outcomes, working to achieve the balance between economic, environmental and social value creation for sustainable and efficient agriculture.

As the North America Trait Marketing Lead, you will be the visionary architect behind the region’s trait commercialization strategy—defining and executing a transformative pipeline that shapes the future of the Seeds & Traits portfolio. In this highly visible, enterprise-wide leadership role, you will set strategic direction, influence global portfolio decisions, and serve as the organization’s ambassador at premier industry forums. You will lead and inspire high-performing, cross-functional teams of senior marketing, technical, and commercial leaders, driving alignment and excellence across all facets of trait innovation.

• Architecting and executing forward-looking marketing strategies for current and future trait technologies in soy and cotton, ensuring market readiness and competitive differentiation.
• Leading the commercialization project plan for Nemasphere and other innovations, driving milestone achievement, stakeholder alignment, and flawless go-to-market execution. Responsible for pricing, promotion, placement, and product decisions.
• Representing trait marketing at executive forums, shaping strategic decisions and delivering high-impact communications to senior leadership and external stakeholders.
• Designing and deploying integrated marketing assets and campaigns that accelerate market adoption, drive early demand, and establish BASF’s leadership in trait innovation.
• Continuously monitoring market trends, competitive dynamics, and customer insights to inform strategic planning and long‑term portfolio development.

• Possess a degree in Marketing, Agronomy, Business, or related discipline; MBA or MS strongly preferred.
• Have minimum 12 years of progressive leadership experience in agricultural marketing, product commercialization, and strategic portfolio management.
• Demonstrate expertise in seed and trait markets, with a focus on soy and cotton.
• Have a proven track record of leading high‑impact, cross‑functional initiatives and executive‑level communications.
• Have exceptional strategic acumen, storytelling ability, and project leadership skills.
• Are willing and able to travel up to 50% to engage with stakeholders and represent BASF at industry events.

At BASF, you will have the chance to do meaningful work towards building a more sustainable future. In addition to competitive compensation and benefits, BASF provides you with access to a wide range of elements to help you be your best. It’s what we call
you@BASF
. We are committed to providing benefits, programs, and opportunities that support our employees’ overall well‑being, personal growth, and a safe, collaborative, and inclusive work environment.

Just some of the many benefits we offer include:

• Flexible work arrangements whenever possible
• Highly competitive retirement savings plan with company match and investment options
• Well‑being programs that include comprehensive mental health support for you and your household family members
• Family forming benefits (fertility, adoption and surrogacy reimbursement, maternity/parental leave, and more)
• Back‑up child and elder care with discount programs for families of all ages and stages
• Mentoring and career development opportunities that allow you to share, learn, and thrive
• Matching gifts program that allows you to deepen the impact of your contributions to qualified charities.
• Employee crisis support for when the unexpected happens
• Access to our BASF wine…