Director of Sales and Marketing - Franchise

Job Requirements

Join the Opening Team of The Beckworth
, an iconic new addition to Hilton’s Curio Collection debuting in late 2026 in Uptown Charlotte.

Set within the historic 1924 Johnston Building, The Beckworth will blend timeless architectural character with contemporary sophistication and luxury, featuring a signature rooftop bar, a classic cocktail parlor, vibrant dining concepts, and more than 10,000 square feet of flexible meeting and event space.

Step into a defining leadership role and help bring this landmark hotel to life as our Director of Sales & Marketing.

As a Leader with Concord Hospiltality, you will be responsible to:

• Inspire greatness in your team.
• Encourage and support team members to reach their full potential.
• Create a work environment that is a Great Place to Work for all.
• Lead with integrity, transparency, respect, and professionalism.
• Care for your team and their families.

• Uphold the highest standards of service for guests, clients, and team members.
• Lead the hotel’s commercial strategy across all revenue streams, including Group, Business Transient, Leisure, Banquets, and Catering.
• Present commercial performance, strategies, and insights to ownership and key business partners.
• Oversee all Sales & Marketing functions, including B2B marketing, digital marketing, social media, public relations, and communications.
• Partner with e‑Commerce teams to ensure accurate, optimized online content and digital presence.
• Collaborate with Commercial Leaders to define optimal business mix, validate revenue forecasts, and approve pricing strategies for retail and group segments.
• Develop and execute strategies to grow market share in both established and emerging markets.
• Build and maintain strong relationships with clients, CVB partners, community stakeholders, and third‑party travel partners.
• Produce the hotel’s annual Commercial Strategy Plan and budget in partnership with on‑property leadership and present to appropriate groups.
• Develop and manage departmental budgets, forecasts, and expense controls.
• Lead weekly, monthly, and quarterly Sales & Marketing optimization and performance review processes.
• Monitor industry trends, competitive activity, and market data to inform strategic decisions.
• Analyze financial and market intelligence to support revenue and profitability goals.
• Ensure effective collaboration across internal teams to deliver a cohesive and consistent guest experience.
• Work closely with Executive Committee peers to maximize profitability in alignment with GOP and EBITDA targets.
• Conduct performance evaluations and provide leadership for all direct and dotted‑line reports across:
  • Group Sales
  • Business Transient Sales
  • Leisure Sales
  • Catering Sales
  • Marketing

• Previous experience as a Director of Sales & Marketing within a luxury or lifestyle hotel is required, demonstrating a deep understanding of the unique demands and expectations of high‑end hospitality markets.
• A minimum of five years in a Director of Sales & Marketing role or senior sales leadership position is essential, with a proven track record of driving revenue growth and market share expansion, particularly within the Business Travel, Group, Catering and Convention segments.
• Demonstrated success in leading, motivating, and developing high‑performing sales teams, fostering a collaborative and results‑oriented culture that consistently meets or exceeds sales targets.
• Exceptional presentation, written, and verbal communication skills, with the ability to engage effectively with diverse stakeholders including clients, partners, and internal teams.
• Strong organizational, analytical, and problem‑solving capabilities, enabling strategic decision‑making and efficient management of complex sales operations.
• Prior brand‑affiliated experience is preferred, along with established market knowledge and a robust network within the hospitality industry to leverage business opportunities.
• This is an on‑property leadership role requiring hands‑on involvement, strong interpersonal skills, and the ability to represent the hotel’s brand with professionalism and integrity at all times.

At Concord…