National Field Execution Manager

Advanced Inhalation Rituals – AIR, we unlock the power of inhalation to elevate how people connect, relax, and experience life. As a global market leader, we are redefining modern inhalation rituals - challenging conventions, driving innovation, and shaping a new standard for the category. Guided by a passion for superior sensorial experiences, we develop products that support physical, emotional, and social well-being.

From reimagining recreation to inspiring new forms of connection, we’re not waiting for the future of inhalation, we’re building it. With iconic brands like Al Fakher - the world’s #1 hookah brand - alongside OOKA, Shisha Kartel, Zodiac, and , AIR leads the evolution of social inhalation experiences across the globe.

The National Field Execution Manager, Americas is responsible for leading national trade execution strategy across independent smoke shops, regional and chain smoke shops, and the Cash & Carry channel. This role translates commercial objectives into disciplined in-market execution, driving distribution growth, visibility, and retail engagement while leading and developing a team of 8 Trade Execution Representatives. The role plays a critical part in expanding numeric and weighted distribution, strengthening brand penetration, and elevating point-of-sale excellence across the U.S.

• Leads, coaches, and develops a high-performing field team focused on distribution, visibility, and relationship management.
• Sets clear weekly, monthly, and quarterly KPIs aligned to national trade objectives.
• Drives accountability through structured CRM (Zoho) performance governance.
• Implements corrective action plans and capability development initiatives where required.

• Develops and executes strategies to increase numeric and weighted distribution.
• Secures new listings and expands SKU assortment within existing accounts.
• Drives best-in‑class merchandising, brand blocking, and point‑of‑sale execution.
• Identifies white‑space opportunities across priority geographies.

• Monitors and develops the Cash & Carry channel as a key distribution growth engine.
• Builds and maintains relationships with Cash & Carry operators.
• Tracks product availability, pricing alignment, and competitive activity within Cash & Carry depots.
• Identifies gaps in assortment and trade support to improve product penetration.
• Provides structured reporting on performance, risks, and growth opportunities.
• Drives delivery of national brand strategy into actionable trade marketing plans with focus on execution.
• Champions a “brilliant basics” approach to trade execution.
• Conducts regular market audits across retail and Cash & Carry environments.
• Ensures trade initiatives are delivered on time, in full, and to brand standard.

• Bachelor’s degree in Business, Marketing, or related field (or equivalent experience).
• 5-8+ years of experience in Trade Marketing, Field Sales Management, or Channel Development within FMCG, tobacco, or consumer goods industries.
• Demonstrated experience managing field‑based teams across multiple territories.
• Proven success working within independent retail and wholesale / Cash & Carry environments.
• Experience using CRM systems to drive KPI governance and performance management.

• Strong leadership and coaching capability with a proven ability to elevate team performance.
• Entrepreneurial mindset with high energy and self‑motivation.
• Strategic thinker with disciplined execution focus.
• Excellent communication and stakeholder management skills.
• Strong analytical skills with ability to interpret KPI dashboards and CRM data.
• Ability to operate effectively in a fast‑paced, growth‑oriented environment.
• Excellent organizational skills and attention to detail.
• Proficient in Microsoft Office Suite and CRM systems (Zoho preferred).

• Experience in the tobacco or consumer goods industries.
• Familiarity with trade marketing strategies.

Competitive salary and comprehensive health benefits. Retirement plans and financial wellness support. Paid time off to help you recharge and focus on personal well‑being.

We are committed to fostering a diverse and inclusive workplace where everyone feels valued. Collaborative culture that encourages fresh ideas and innovation.