Executive Director of Student Planning & Outreach

General Definition of Work

The Executive Director of Student Planning & Outreach, under minimal supervision, performs senior-level work with extensive decision-making discretion providing strategic direction and oversight for district wide long‑range planning, boundary development, demographic analysis, and community engagement initiatives to increase student enrollment. Position leads the design and implementation of a comprehensive, data‑driven enrollment and community outreach strategy that supports district goals, aligns student assignment with facility needs, and strengthens relationships with families, municipalities, and community partners.

Employee performs advanced and supervisory work to carry out Board of Education policies under the direction of the Associate Superintendent of Student Programs, Planning & Placement.

Qualifications

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary/Status

Market Pay Grade 11/Full-time, 12 months

Reports To

Associate Superintendent of Student Programs, Planning & Placement

Place of Work

The normal place of work is on the premises used by Charlotte-Mecklenburg Schools. Charlotte
- Mecklenburg Schools reserves the right to require you to work at such other place(s) as it may reasonably require from time to time.

Essential Functions

* Adhere to all state, federal, and local laws, policies, and procedures

* Lead, manage, supervise, and evaluate assigned programs/staff in the district

* Oversee preparation of district wide recommendations for student assignment boundaries, continuation patterns, school relief strategies, and capital needs prioritization

* Direct the development of both short‑ and long‑term enrollment strategies to attract, retain, and support students across all schools

* Provide executive oversight of enrollment projections, forecasting models, and demographic analyses to ensure accuracy and alignment with district priorities

* Oversee all data analytics related to enrollment trends, demographic shifts, capacity utilization, and marketing effectiveness

* Lead a comprehensive community outreach strategy that promotes transparency, engagement, student retention, and public trust

* Represent the district in high-level meetings, public forums, and intergovernmental discussions on planning, enrollment, and district growth

* Ensure timely, accurate responses to information requests from staff, municipal agencies, community organizations, and families

* Promote transparent, accessible communication that enhances school choice awareness and informs the public

* Provide leadership for district wide marketing strategies supporting student enrollment, retention, and community outreach

* Collaborate with the Communications Department to guide marketing collateral, digital content, website enhancements, social media efforts, and promotional campaigns

* Oversee integrated, multi-channel marketing campaigns that effectively communicate the district's value proposition

* Ensure departmental processes, tools, and decision-making frameworks support effective, transparent boundary and enrollment strategy work

* Oversee the development of reports, documentation, presentations, and updates

* Direct market research, competitive analyses, and demographic studies to identify district wide opportunities and challenges

* Ensure evaluation systems are in place to measure program performance, improve operations, and support adoption of new processes

* Facilitate leadership meetings, cross-departmental collaboration, and professional development opportunities for staff

* Monitor and participate in the development and administration of the department budget

* Create an inclusive environment with positive communication/public relations

* Perform related work as assigned or required

Knowledge, Skills, Abilities

* Comprehensive in-depth knowledge and understanding of the principles, practices, and procedures of public school…