Senior Specialist, CRM & Marketing Automation

Senior Specialist, CRM & Marketing Automation

Charlotte, North Carolina, United States

Here at Scout Motors, we’re carrying forward the heritage of one of the most iconic American vehicles in history. A vehicle dating back to 1960. One that forged the path for future generations of rugged SUVs and trucks and will do so once again.

But Scout is more than just a brand, it’s a legacy steeped in a culture of exploration, caretaking, and hard work.

The Scout brand is all about respect. Respect for the past and the future by taking an iconic American brand that hasn’t been around for a while, electrifying it, digitizing it, and loading it with American innovation. Respect for communities by creating a company that stands for its people and its customers. Respect for both work and play, with vehicles that are equally at home at a camp site, a job site, or on a Tuesday commute.

And respect for our customers by developing two powertrains that meet their requirements — an all-electric powertrain as well as the Harvester™ range extender powertrain which includes a built‑in gas‑powered generator with an estimated 500 miles of combined range.

At Scout Motors, we empower our talented, inclusive, and entrepreneurial teams to innovate. What makes a Scout employee? Someone who is a visionary and a leader, who seeks new paths and shares lessons learned. A knowledgeable doer who collaborates across the company to build better. A go‑getter with unrivaled passion.

Join us at Scout Motors and be part of shaping the future of transportation. If you’re ready to drive change and make history, apply now!

Become part of an iconic brand that is set to revolutionize the electric pick‑up truck & rugged SUV marketplace by achieving the following:

• Design and execute customer engagement journeys using Salesforce and Salesforce Marketing Cloud (SFMC), including welcome series, re‑engagement, and loyalty campaigns.
• Partner with cross‑functional teams to develop CRM strategies that support acquisition, retention, and conversion goals.
• Manage agency partners supporting CRM execution, ensuring alignment with brand strategy, campaign timelines, and performance KPIs.
• Collaborate with Data & Analytics to enrich customer profiles through data appending and segmentation strategies.
• Support monthly data appends and hygiene efforts to maintain CRM integrity and improve personalization.
• Work closely with the Digital and Creative teams to develop compelling content and assets for CRM campaigns.
• Monitor and analyze campaign performance, customer behavior, and engagement metrics to optimize journeys and improve ROI.
• Assist in the migration and optimization of email programs within SFMC, ensuring seamless execution and reporting.
• Contribute to the development of dashboards and reporting tools to track CRM effectiveness and share insights with stakeholders.
• This role may be based out of the Scout Motors corporate headquarters in Charlotte, NC. This role may be remote to start but will transition to an in‑office setting at the headquarters within 3‑6 months of start date. This role is not eligible for remote work in New York City.
• This role requires 4‑5 days per week in the office, with regular in‑person meetings and events.
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.

We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast‑paced, high‑growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here’s what else you’ll bring:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of experience in CRM or lifecycle marketing, preferably in a DTC environment.
• Hands‑on experience with Salesforce and Salesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder).
• Proven success in developing and optimizing customer journeys and lifecycle campaigns.
• Experience managing external agencies and vendors.
• St…