Social Media Senior Manager

Description

The Social Media Senior Manager is responsible for setting social media strategy and managing community management, and content creation and publishing for all social platforms that are part of a brand’s social media strategy (platforms may include Instagram, Facebook, Pinterest, X, Tik Tok and Linked In). Social media programs may be stand-alone or part of integrated marketing communications programs (influencer marketing, public relations and advertising), requiring the ability to collaborate with a team and integrate marketing objectives and creative campaigns into social media activities.

• Work with the team lead to plan, define, complete and deliver the social media components of client projects on time and on budget
• Set a social media strategy that aligns with overall marketing communications goals
• Supervise and manage development of social media content calendars for platforms, including Instagram, Facebook, Pinterest, Twitter, Linked In and Tik Tok
• Supervise scheduling and publishing of content on native platforms and through scheduling tools
• Engage with followers and fans in online communities
• Manage reporting and measurement for client programs
• Consistently bring creative ideas and solutions to social media content and campaigns
• Conduct social media audits and assessments using third-party social media tools and native platform insights
• Work closely in conjunction with the Account Management, Project Management, PR/Content, Integrated Media and Creative teams and directors to ensure an integrated program and seamless project workflow
• Assist in overseeing project quality to ensure highest-quality deliverables

• At least 5 years of experience in an agency setting or similar environment
• Ability to create and execute a strategic social media plan
• Proven ability to manage day-to-day social media content and engage with audiences to grow brand, product or message awareness
• Ability to manage social media measurement reports, interpret findings and adapt program for best results
• Social Listening experience preferred
• Strong understanding of social media’s role in integrated marketing communications programs
• Strong writing skills mandatory, demonstrating an ability to write for all social media platforms
• Good presentation skills
• Familiarity with third-party social media management platforms a plus, including Sprout, Hootsuite and Sprinklr
• Bachelor’s degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

• WE, NOT ME — We check our egos at the door. As a result, we know we are stronger together and thrive in a positive atmosphere that welcomes diversity of thought and invites everyone to contribute their best.
• BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in having the hard conversations, being brave and candid, persuasive and courageous.
• NAIL IT — Everything we do is about creative problem solving for our clients and the brands they put in our care. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.
• ASK “WHAT IF?” — Be curious and always going beyond what is and considering what could be... we create unexpected possibilities that differentiate our brands and accelerate their success through innovation, expertise and creativity.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment…