Brand Manager

Olde Mecklenburg Brewery (OMB) is Charlotte’s original craft brewery, rooted in the German brewing tradition and committed to producing world-class lagers and ales. With nearly $20 million in annual revenue, OMB operates two thriving Brauhaus restaurant locations and a growing wholesale distribution business. A third Brauhaus in Mount Holly, NC is under construction and set to open in Fall 2026. This is an exciting time to join a company with deep community roots, ambitious growth plans, and a brand that people genuinely love.

The Brand Manager is the creative and strategic engine behind OMB’s marketing presence. This role owns the full spectrum of brand communications—from daily social media content and digital advertising to retail signage, wholesale marketing support, merchandise management, and event marketing. The Brand Manager works cross-functionally with the sales, retail, and operations teams to ensure a unified brand voice across every touchpoint.

As OMB enters its next chapter of growth, this person will play a central role in shaping how the brand shows up in the market.

• Social Media Development
  • Develop and execute content strategy across Instagram, Facebook, Tik Tok, and Linked In
  • Create high-quality photography and video content on an ongoing basis
  • Monitor and respond to comments and direct messages daily to maintain community engagement
  • Track and report on monthly performance metrics including followers, engagement, impressions, and post frequency
  • Stay current with social media trends and adapt strategy accordingly
• Digital Marketing & Advertising
  • Manage and update  to ensure accurate, compelling content
  • Create ad creative and manage digital ad campaigns for wholesale, informed by target market research and performance data
  • Monitor ad effectiveness, optimize spend, and adjust campaigns as needed
  • Boost Facebook events for retail programming
  • Write, edit, and distribute monthly email newsletter blasts
• Brand Marketing & Management
  • Serve as brand steward—maintain and enforce brand standards across all channels, packaging, and customer-facing materials
  • Align all marketing campaigns across brand, retail, wholesale, digital, social, merchandise, and POS
  • Partner with the Director of Sales on trade marketing programs from concept through collateral and execution
  • Lead marketing strategy for future product assortment including seasonal and new item development
  • Coordinate with external design partners for Brauhaus and retail graphic design needs
• Own all aspects of OMB merchandise: retail and e-commerce sales, inventory, pricing, profitability, and vendor relationships
• Manage the Shopify storefront including product listings, updates, and customer service inquiries
• Pack and ship customer orders on a weekly basis
• Maintain brand standards for quality, image, and messaging across all merchandise
• Graphic Design & Collateral
  • Design and produce table tents, posters, signage, menus, and other in-house materials
  • Create and update digital TV menus, print menus, daily features, and brunch menus
  • Develop graphics for website, social media, and promotional campaigns
• Communications
  • Draft, route for internal review, and distribute press releases to media contacts
  • Write, edit, and publish the OMB monthly employee newsletter
• Support planning and execution of major retail events such as Mecktoberfest and the Christmas Market
• Capture photography and video at events for use across social media and marketing channels
• Coordinate with vendors for event-specific menus, printed materials, and merchandise
• Support the marketing launch and pre-opening activities for the new Mount Holly Brauhau

• Medical, Dental, and Vision insurance coverage
• PTO
• Employer-paid Long-Term Disability insurance coverage
• 401k with match
• Employee discount (food, beer, & merchandise)

• Required
  • 3–5 years of experience in brand marketing, digital marketing, or a related role—preferably in craft beverage, food & beverage, hospitality, or consumer packaged goods
  • Demonstrated ability to create compelling content across social media platforms (Instagram, Facebook, Tik Tok, Linked In)
  • Proficiency in photography, videography, and basic graphic…