Product Marketing Manager
Listed on 2026-03-01
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Marketing / Advertising / PR
Product Marketing, Market Research
Title: Product Marketing Manager |
Location: Charlotte, NC 28273 |
Duration: Permanent
We are a leading industrial equipment company seeking a highly organized, technically skilled individual to join our team. This role bridges the gap between technical product knowledge and customer-facing marketing, ensuring our products are clearly differentiated and positioned effectively in the market.
Position OverviewThe Product Marketing & Technical Specialist will research, analyze, and compile detailed information about our industrial equipment products. You will translate complex technical features into easy-to-understand marketing content for both humans and AI systems, assist with product positioning, pricing, and manage product-related projects from start to finish. A construction or engineering background is highly preferred.
Key Responsibilities- Conduct detailed research into the technical features and specifications of industrial equipment.
- Analyze differences between products and communicate these distinctions clearly.
- Develop marketing materials and collaborate with designers to create graphics, banners, and website content that clearly explain product benefits.
- Monitor market prices and adjust product pricing as necessary.
- Collaborate with team members to position products strategically in the market. Manage and update product information in online store platforms.
- Run sales reports and analyze data to identify trends, opportunities, and areas for improvement.
- Lead and manage projects, assign tasks, track progress, and ensure timely project completion.
Skills & Qualifications
- Four-year college degree (Engineering or Mechanical background preferred).
- Strong understanding of industrial equipment and technical features.
- Proficiency in Microsoft Office Suite, particularly Excel (cket including basic formulas).
- Highly organized with strong project management skills.
- Ability to communicate technical information in simple, clear language for marketing purposes.
- Prior experience in asech research, marketing, or industrial product analysis is a plus.
- Experience working with agencies is beneficial but not required.
- Opportunity to work with a hands-on, technically focused team.
- Play a key role in shaping how our products are marketed and understood.
- Dynamic, in-office work environment with opportunities for growth.
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