Senior Marketing Manager

Company Overview

Rally Management, Inc is a leisure and entertainment company focused on bringing people together through pickleball, exceptional food and drink, and competitive socializing experiences. The Company offers a modern twist on the popular game of pickleball with innovative technology designed to keep players engaged, entertained, and excited to come back for more. Starting with its flagship location in Charlotte’s South End, Rally’s mission is to be a catalyst for connection in every community we enter and to be the nation’s premiere venue-based entertainment experience for active lifestyles.

The Senior Marketing Manager leads the strategy and execution of all marketing initiatives designed to drive traffic, generate demand, and strengthen brand presence across Rally’s brands.

This is a highly strategic yet deeply hands-on role. As Rally’s internal marketing lead, this person will both build marketing strategy and execute campaigns directly – writing newsletters, building email automations, designing graphics in Canva, updating website content, launching paid campaigns, and managing digital assets. The position also collaborates with cross-functional teams and oversees external marketing partners.

The ideal candidate is a data-driven growth marketer with strong creative instincts, experience supporting both B2C and B2B marketing efforts, and the ability to independently manage a broad scope in a lean team environment.

• Develop and execute annual, quarterly, and monthly marketing plans to maximize local engagement and align with traffic and demand-generation goals
• Build integrated campaigns across multiple brands, tailoring messaging to distinct audiences and objectives
• Own end-to-end campaign execution across email, web, paid media, social, and in-venue marketing
• Create and maintain marketing calendars aligned with programming, events and activations, seasonal initiatives, and F&B priorities
• Design and produce marketing assets using tools such as Canva
• Maintain consistent brand voice and visual standards across all touchpoints

• Own newsletter strategy, writing, design, and deployment
• Develop and refine segmentation across B2C and B2B audiences, including pickleball players, restaurant guests, and corporate event leads
• Build and optimize lifecycle campaigns (welcome, promotional, retention, re‑engagement)
• Manage CRM‑driven campaigns and nurture sequences
• Track engagement, traffic, and conversion metrics and continuously optimize performance

• Own website content updates, UX improvements, and conversion optimization
• Develop and execute a local SEO strategy, including keyword research, on‑page optimization, and event‑related search visibility
• Continuously improve conversion rates across key pathways (including event inquiries, reservations, membership sign‑ups)
• Monitor and report on website traffic, user behavior, and campaign attribution using analytics tools

• Serve as the internal owners of event marketing strategy for Rally, Henrietta’s, and emerging concepts
• Develop proactive campaigns to private and corporate event inquiries
• Build segmented messaging for corporate, social, wedding, and planner audiences
• Oversee event landing pages and conversion funnels to increase inquiry volume and quality
• Coordinate closely with the Event Sales team to align marketing efforts with booking goals
• Oversee and collaborate with external marketing partners to ensure alignment, consistency, and accountability
• Support local search visibility and third‑party listings to increase high‑intent event demand

• Develop and manage paid media strategy (e.g., Meta, Google) with disciplined budget allocation
• Execute retargeting strategies to convert website visitors and event prospects
• Test and refine creative and targeting strategies to maximize ROI with a lean budget
• Track performance metrics and adjust campaigns based on data

• Own overall social media strategy aligned with traffic and…