Sales Content & Messaging Specialist; m/f/d
Job in
Charlotte, Mecklenburg County, North Carolina, 28245, USA
Listed on 2026-03-01
Listing for:
alpitronic Americas LLC
Full Time
position Listed on 2026-03-01
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Content Writer / Copywriter, Creative Advertising / Marketing -
Creative Arts/Media
Digital Marketing, Content Writer / Copywriter, Creative Advertising / Marketing
Job Description & How to Apply Below
YOUR RESPONSIBILITIES
- Create compelling, clear, and engaging written content for integrated communications, including website, brochures, whitepapers, presentations, videos, campaigns, and social media
- Translate complex technical information about Alpitronic’s products and EV charging technology into accessible and inspiring stories tailored to different audiences
- Collect insights from product marketing, sales, R&D, and customers, and transform them into clear, structured, and compelling narratives
- Regularly review, optimize, and refine website and digital content to ensure accuracy, consistency, and alignment with Alpitronic’s tone of voice
- Support the marketing team in developing messaging frameworks, value propositions, and product positioning
- Collaborate closely with design, branding, and product teams to ensure textual and visual consistency across all touchpoints
- Coordinate and manage external copywriters and agencies, ensuring quality, consistency, and adherence to brand guidelines
- Conduct competitor, industry, and market research to continuously improve content quality and inform messaging direction
- Bachelor's degree in Marketing or Communication or similar
- Proven experience in copywriting, content creation, or marketing communications, ideally within mobility or energy sectors
- Ability to quickly understand and translate complex technical topics into clear, engaging messages
- Experience in writing for websites, brochures, case studies, product sheets, presentations, whitepapers, video scripts, and newsletters
- Strong expertise in conducting market, competitor, and technology research
- Knowledge of SEO and keyword use, including on-page optimization and search-friendly web content structuring as an advantage
- Excellent command of English; proficiency in German or Italian as a plus
- Innovative work environment in a young, dynamic team
- High-tech projects in the future-proof sector of e-mobility
- Opportunities for advancement in a growing company
- A wide range of further training opportunities
- Attractive bonus system and performance-related pay
- Additional company benefits
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