Marketing Business Partner

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets. We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play.

With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Arcadis is seeking a Marketing Business Partner to increase brand awareness of Arcadis in the US and accelerate regional revenue growth for Places. Reporting to the Global Marketing Operations Director with a dotted line reporting to the US Places Business Area Director, you will be embedded within the tight-knit marketing ecosystem working alongside regional marketers, event specialists, account-based marketers, and the global hub of performance marketing teams, lead management specialists, content writers, designers and digital channel experts, to develop and deliver high-impact, targeted omnichannel marketing initiatives.

This is a hands‑on role working primarily in partnership with Arcadis business line and Sales leaders in the US.

• Regional Marketing Strategy & Execution:
  Partnering with the Global Marketing (performance and execution) Hub, regional Communications team and local Arcadis business line and Sales leaders, develop a US marketing plan that aligns strategic US business goals with global marketing initiatives, ultimately increasing brand awareness and Marketing contribution to pipeline, and shortening the sales cycle. Ensure integration of marketing activity at each stage of engaging leads to minimize brand fragmentation and maximize impact.
• Sales Alignment:
  Collaborate actively with regional business and sales teams to drive growth and fast‑track high‑value opportunities. Participate in business reviews to analyze the sales pipeline and identify gaps, then in alignment with the Global Marketing Hub, develop and deliver targeted marketing activity to address these areas.
• Target Audience Profiling & Buyer Journey Mapping:
  Work with the Global Marketing Hub and local Arcadis experts and account leaders to deeply analyze and define key US customer segments to ensure precise targeting at the regional level. Map out each buyer’s journey to uncover decision drivers and pain points, enabling the creation of tailored marketing outputs that engage target buyers at every stage.
• Account-Based Marketing:
  Collaborate with global ABM Leads to develop and execute personalized "1:1" or "1:few" marketing plans for high-value strategic accounts at the regional level, where applicable for the US market.
• Localized Content & Messaging:
  Adapt global brand, sector-based, and personal based messaging and content to ensure local market nuances, cultural preferences, and regional pain points are reflected.
• Information & Insights Relay:
  Serve as the "on-the-ground sensor" for the Global Marketing Hub, providing updates on local competitor activities and relaying local market-specific insights. Work with Arcadis market research experts to analyze the competitive landscape and identify trends and opportunities.
• Cross-Team
  
  Collaboration:
  
  Synergize with a cross-border team of regional marketing professionals across the US, Canada, LATAM, and beyond, positioning marketing as a key driver of commercial success and revenue expansion within Arcadis. Collaborate with regional event, commercial enablement, and content specialists to drive local outcomes and meet regularly with other regional peers and leaders to provide key marketing updates, report on results, and share knowledge and insights.
• Supplier Coordination:
  Source and liaise with local agencies, venues, and partners to ensure high-quality brand representation within budget, where applicable.
• Integrated planning:
  Develop collaborative, quarterly marketing plans as part of the One Function integrated plan by actively engaging with regional peers and key stakeholders. Connect regularly with fellow regional marketers to unlock shared opportunities, foster innovation through knowledge exchange, and launch joint activity to amplify…