Vertical Marketing Manager - Mining, Oil & Gas

The Vertical Marketing Manager, North America Industrial, is responsible for executing marketing efforts for safety products related to the Industrial channel to both distributors and end-users. Taking direction from the Director, North America Industrial Marketing, the Vertical Marketing Manager will collaborate with the Sales, Product Management, and Marketing teams by leveraging an in-depth knowledge of product offerings to conceptualize and implement segmented marketing initiatives that reach end-users and drive conversions through PIP® distributor channels.

They will also be responsible for curating, driving, executing, and tracking vertical marketing activity for all PIP® brands and personal protective equipment (PPE) aimed at end-users and distributors.

The ideal candidate is a highly motivated, ambitious business leader who thrives in a fast-paced environment. This role is designed for a team-oriented individual who possesses a strong acumen in building and developing distributor channels and partnering with Sales, Product Management, and Marketing teams to drive both end-user and distributor growth strategies.

• Situation Analysis: industry, market trends, competitive SWOT, define target audiences, markets, verticals, product portfolios for growth
• Business Intelligence: gather end-user insights; conduct market research, trends and competitor research

• Lead development of marketing strategies in collaboration with Product Management (PM) and Sales
• Determine which platforms to communicate through and adapt campaigns accordingly
• Execute vertical annual marketing and event strategies in collaboration with Marketing Communications, Sales, PM and Design

• Develop personas based on research and insights to best reach target distributor and end-user audiences

• Be voice of the customer in the vertical to drive engagement with relevant product portfolio solutions that leverage PIP® head-to-toe PPE expertise

• Align with Product Sales Managers (PSMs), Business Development Managers (BDMs), and PMs to develop curated portfolios and growth programs for priority verticals
• Partner with Marketing Communication Specialist on non-ABM sales requests to prioritize and support them as needed by vertical

• Partner with Marketing Communications to develop vertical advertising strategies and execute plans
• Work with Marketing Communications to create thought leadership strategy and execute to position PIP® as the trusted safety advisor
• Develop key vertical sales tools and collateral including catalogs, sell sheets and digital marketing initiatives
• Participate in the development of impactful sales presentations and training to support the delivery of successful vertical programs
• Plan national tradeshow efforts related to target verticals
• Work closely within the Marketing team and collaborate with PM and Sales teams on other experiential activities for key verticals

• Bachelor's degree in marketing, business administration, or related field; MBA preferred
• A minimum of 10 years of experience working in a lead marketing role
• Industrial products experience and understanding of industrial market verticals
• Demonstrates attention to detail with impeccable organizational skills
• Ability to understand product specifications and translate into unique value propositions with impactful vertical marketing content
• Must have a sense of urgency and be results- and deadline-oriented
• Proven track record of managing and completing multiple projects simultaneously on time and on budget
• Must have strong analytical skills
• Ability to work independently and within a team environment
• Capable of influencing internal and external stakeholders with and without direct authority
• Excellent oral and written skills
• Experience with Microsoft Office, CRM, MAS and LMS systems as well as social media platforms