Digital Experience Researcher

Digital Experience Researcher

At Regions, the Digital Experience Researcher uses qualitative and quantitative mixed research methods to gather and synthesize data and feedback to improve usability, solve problems and inform product strategy at every stage of the design and development process. This position develops the process/approach for tackling a design problem, using known methods; anticipates problems and explores new patterns and practices, enhancing methodological toolkit.

This research adds context and insight to the design process; paving the way to products that are useful, usable, frictionless and delightful. This role is responsible for designing, planning and executing the research plan including screeners, surveys, usability testing, focus groups, interviews, field visits, ethnography studies, competitive analysis, cognitive walkthroughs, task analysis, journey development and persona building. Researchers are storytellers who can visualize and present findings in a concise narrative to stakeholders, partners and product owners.

Primary Responsibilities

• Plans and executes customer research throughout the design and development lifecycle, from early strategic direction through post-release validation
• Researches personas and investigate behavior
• Collaborates with internal teams using research findings to improve products
• Works closely with marketing, product management and design teams to identify research topics
• Participates in recruitment activities for user research
• Plans and implements the overall user research strategy and methods for specific projects assigned to them
• Formulates surveys and analyzing survey data
• Plans and executes moderated and unmoderated usability exercises
• May act as a resource to associates with less experience
• Clearly communicates research findings to internal stakeholders
• Submits research finding for peer review
• Conducts reviews of peer's research findings
• Shares insights to drive feature roadmaps, prioritization and continuous improvement
• Partners with User Experience (UX) Design, Product and the lines of Business Partners to explore customer issues and big questions Researchers can dig into
• Analyzes data to extend a key finding to an insights
• Maps trends to current work in flight or solutions
• Ensures compliance with risk management programs, rules and regulations, and cybersecurity practices; identifies opportunities for and supports process improvements; applies disciplined change management practices

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements

• Bachelor's degree in cognitive or experimental psychology, human computer interaction, human factors, Digital Design, Human Resources, Industrial Organizational Psychology, Market Research or related field and Five (5) years experience as a UX User Researcher or similar role
• Or High School Diploma or GED and Nine (9) years experience as a UX User Researcher or similar role
• Strong and capable engagement in standard research processes with experience in qualitative and user-centered design research methodologies
• Strong Knowledge of UX and user centered design practices
• Familiarity of quantitative behavioral analysis and statistics
• Familiarity with Service Design and Product Management Process

Skills and Competencies

• Ability to interpret and ensure compliance with applicable rules, regulations, and industry guidance
• Active Listening:
  Thoughtfully listen to research participant feedback
• Analytical Mindset: find ways to use the data available to you to problem solve and identify root cause
• Communication: translate data and findings as clearly as possible, and as conscientiously and respectfully as possible
• Creativity: come up with new ways to collect data, new ways to view it, and how to best use it in the research process
• Critical Thinking:
  Identify anomalies in data and make corrections or clarifications to ensure accurate and reliable reporting
• Direction:
  Ability to work autonomously, with direct guidance
• Organization:
  Efficient storage of raw data and deliverables
• Peer Review:
  Submits research for peer review
• Problem-Solving: suggest solutions to…