Associate Marketing Manager (JOB ID 003251

Innovien is supporting a commercial growth initiative inside the healthcare diagnostics technology space. We're hiring an Associate Marketing Manager to own customer expansion — turning purchasing and usage data into campaigns that drive measurable revenue across an established customer base. This is a strong seat for someone coming out of sales, business development, or account management who wants to move into marketing, cut down travel, and stay close to revenue.

• Analyze the existing customer base to identify upsell, cross-sell, and product adoption opportunities across instrument platforms and consumables
• Monitor purchasing patterns to flag accounts tracking on plan versus accounts underutilizing what they already own
• Equip the field sales team with target accounts, priorities, and actionable expansion strategies
• Build and run quarterly multi-channel campaigns across email, digital, webinars, sales tools, and customer success stories
• Track campaign ROI, expansion pipeline, and revenue generated from marketing initiatives
• Partner with field sales and regional sales leadership to execute expansion plays, traveling alongside the field when needed

• 4+ years in sales, business development, account management, or a similar customer-facing commercial role, with a clear desire to move into marketing
• Strong Excel and analytical skills, hands-on with Salesforce and sales analytics tooling
• Track record identifying upsell and cross-sell opportunities within an existing customer base and translating customer data into growth strategy
• Experience developing and executing multi-channel marketing campaigns
• Authorized to work in the U.S. without employer sponsorship

• Experience marketing or selling consumable products into an existing customer base in healthcare

• Hybrid — 3 days per week onsite in Charlotte, NC (East Coast candidates considered)
• Approximately 20% travel
• Health, dental, vision, 401(k), and PTO
• Full-time, direct placement

Innovien Solutions is an AI-native technology and talent company. We move fast, we're selective, and we back our consultants.