Director of Sales

Company Description

Price Davis, LLC is a full-service dealer of convenience store and supermarket fixtures, restaurant equipment, smallwares, food service supplies, and commercial refrigeration based in Iron Station, NC, near the greater Charlotte region. The company serves the Carolinas as a trusted distributor of several well-known brands, including Henny Penny, Royston, Hussmann, Cookshack, and 3M, for the food service and retail industries. Its personalized services range from equipment consultation, design and layout, and procurement to professional installation, refrigeration start-up, equipment training, and technical service.

Price Davis, LLC is defined by a strong people-first culture and a commitment to client satisfaction, working closely with customers to help them better serve their own communities.

The Director of Sales is a full-time remote role responsible for leading and growing the sales organization across the Carolinas and surrounding markets. This position oversees sales strategy, pipeline development, and key account management for convenience stores, supermarkets, restaurants, and other food service and retail clients. Day-to-day responsibilities include setting revenue targets, managing sales operations, coaching and developing sales team members, and coordinating closely with customer service and operations teams to ensure seamless delivery and ongoing support.

The Director of Sales will identify new business opportunities, cultivate long-term relationships with distributors and end customers, and represent Price Davis, LLC at industry events and virtual meetings. This role also involves using data and sales tools to forecast performance, refine go-to-market plans, and reinforce the company’s reputation for personalized, high-quality service.

• Demonstrated skills in Sales and Sales Operations, including prospecting, pipeline management, forecasting, and contract negotiation.
• Proficiency in Customer Service, with a track record of building strong client relationships and resolving complex issues in a professional manner.
• Experience in Team Management, including hiring, mentoring, performance management, and fostering a collaborative, inclusive sales culture.
• Capabilities in Business Development, such as market analysis, strategic partnerships, and expanding accounts within food service or retail environments.
• Strong communication, presentation, and interpersonal skills, with the ability to work effectively in a remote setting and across diverse teams.
• Comfort with CRM systems and basic sales analytics tools; ability to use data to drive decisions and improve sales processes.
• Prior leadership experience in equipment, food service, retail, or related industries is highly beneficial.
• Bachelor’s degree in Business, Marketing, or a related field, or equivalent combination of education and relevant experience.