Area Sales Manager

At Smith Douglas Homes, our mission is to enhance people’s quality of life by creating opportunities for home ownership. We believe that mission starts with our people.

When you join Smith Douglas Homes, you become part of a team that is committed to doing the right thing, supporting one another, and delivering exceptional experiences for our customers. We foster a culture built on collaboration, accountability, continuous improvement, and mutual respect—where every team member has the opportunity to make an impact and grow their career.

Join us and help build more than homes. Help build opportunities, communities, and a future you can be proud of.

The Sales Manager is responsible for leading, developing, and executing sales strategies that drive revenue growth, profitability, and exceptional customer experiences across assigned communities. This role provides hands‑on leadership, coaching, and performance management for the sales team while ensuring alignment with Smith Douglas Homes’ sales objectives, processes, and customer‑first culture.

The Sales Manager serves as a strategic partner across Sales, Marketing, Construction, Land, and Operations to optimize community performance, strengthen market positioning, and support the successful delivery of homes. Through consistent training, mentorship, and accountability, this leader empowers Sales Agents to maximize lead conversion, achieve sales goals, and deliver outstanding results.

• Lead, coach, and inspire a team of New Home Sales Specialists to achieve weekly, monthly, quarterly, and annual sales and closing goals.
• Conduct regular sales meetings, rallies, and training sessions that drive engagement, accountability, and continuous improvement.
• Establish individual and team sales goals, monitor performance metrics, and implement action plans to achieve business objectives.
• Foster a high-performance culture focused on professional growth, customer satisfaction, and operational excellence.
• Recruit, develop, retain, and mentor top sales talent while addressing performance concerns when necessary.

• Provide ongoing one‑on‑one coaching and field support to improve sales effectiveness, lead conversion, and customer engagement.
• Deliver training on company sales processes, CRM utilization, product knowledge, and lead management best practices.
• Continuously challenge and support team members in reaching their full professional potential.

• Analyze market conditions, competitive activity, pricing trends, incentives, and product offerings to strengthen community positioning and market share.
• Maintain community proformas and leverage market intelligence to recommend pricing strategies and sales incentives.
• Review and evaluate competitive analysis reports and provide recommendations to senior leadership.
• Partner with Marketing to develop and execute effective on‑site and off‑site marketing strategies that support sales goals.

• Serve as a key liaison between Sales, Construction, Land Development, Marketing, Operations, and homeowners to resolve issues and ensure a seamless customer experience.
• Maintain current knowledge of lot releases, development timelines, HOA requirements, build schedules, and construction constraints to effectively guide the sales team.
• Lead quarterly Community Reviews with cross‑functional stakeholders to evaluate performance, opportunities, and operational improvements.
• Facilitate community startup and closeout processes to ensure effective communication and execution across departments.

• Review and approve sales contracts and ensure compliance with company policies and procedures.
• Monitor CRM…