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Senior Developer - Salesforce Marketing Cloud

Job in Charlotte, Mecklenburg County, North Carolina, 28245, USA
Listing for: Vanguard
Full Time position
Listed on 2026-08-22
Job specializations:
  • Software Development
    AI Engineer (Applied/Software), Cloud Engineer - Software
Salary/Wage Range or Industry Benchmark: 90000 - 140000 USD Yearly USD 90000.00 140000.00 YEAR
Job Description & How to Apply Below

Provides advanced analysis, design, development, testing, implementation, and support of Salesforce Marketing Cloud (SFMC) solutions that enable personalized, omni-channel client engagement. Partners with product teams, marketing stakeholders, and technology teams to deliver scalable, secure, and data-driven marketing capabilities. Applies deep technical expertise in Salesforce Marketing Cloud, integrations, automation, and agile delivery practices to improve business outcomes and enhance the client experience.

Responsibilities
  • Designs, develops, tests, implements, and supports solutions within Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Email Studio, and Contact Builder.
  • Develops dynamic content, audience segmentation strategies, triggered communications, and automated customer journeys.
  • Integrates Salesforce Marketing Cloud with enterprise platforms including Salesforce CRM, Adobe Experience Cloud solutions, customer data platforms (CDPs), analytics tools, and cloud-based technologies.
  • Ensures solutions meet scalability, security, compliance, and operational support requirements.
  • Collaborates with Product Owners, Scrum Masters, architects, engineers, and business stakeholders to translate product vision into technical solutions.
  • Participates in agile ceremonies including backlog refinement, sprint planning, estimation, and retrospective activities.
  • Promotes engineering best practices including test-driven development, code reviews, CI/CD automation, and quality assurance standards.
  • Troubleshoots production issues, monitors platform performance, and implements enhancements to optimize reliability and efficiency.
  • Creates and maintains technical documentation, development standards, and operational procedures.
  • Evaluates emerging technologies and innovative capabilities, including AI-driven marketing solutions, to improve personalization and campaign effectiveness.
  • Mentors junior developers and contributes to the advancement of team technical capabilities and engineering standards.
Qualifications
  • Undergraduate degree in Computer Science, Information Technology, Software Engineering, Data Science, or an equivalent combination of training and experience.
  • Five or more years of hands-on experience developing and supporting Salesforce Marketing Cloud solutions.
  • Strong experience with Automation Studio, Journey Builder, Email Studio, Contact Builder, and related SFMC capabilities.
  • Proficiency with AMPscript, SQL, data modeling, and API integrations.
  • Experience integrating SFMC with Salesforce CRM and other enterprise marketing technology platforms.
  • Demonstrated experience working in Agile delivery frameworks such as Scrum or SAFe.
  • Strong analytical, troubleshooting, and problem-solving skills.
  • Excellent verbal and written communication skills with the ability to collaborate across business and technology teams.
Preferred Qualifications
  • Salesforce Marketing Cloud Developer Certification.
  • Experience integrating Salesforce Marketing Cloud with Adobe Experience Cloud solutions, including Real-Time CDP and Journey Optimizer.
  • Experience with Tableau and cloud technologies, preferably AWS.
  • Exposure to data governance, data privacy, information security, and regulatory compliance practices.
  • Experience leveraging Generative AI technologies, including Salesforce Agentforce, prompt engineering, AI-assisted content generation, and AI-driven campaign optimization.
  • Experience supporting product-led operating models and modern digital marketing ecosystems.
Special Factors Sponsorship

Vanguard is not offering visa sponsorship for this position.

About Vanguard

At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

How We Work

Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.

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Position Requirements
10+ Years work experience
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