PT Store Marketing Coordinator

Organization Habitat for Humanity of Greater Charlottesville

Habitat for Humanity of Greater Charlottesville ("Habitat") is a cutting-edge non-profit housing and community development organization creating simple, decent, affordable homes in partnership with low-income families, volunteers, and the communities of the Greater Charlottesville region. We are advocates, promoting innovations and policy solutions designed to increase the affordable housing supply across the communities we serve. Home construction capacity is multiplied by a volunteer labor force including homeowner families, corporate, civics, and faith groups.

Habitat is an affiliate of Habitat for Humanity International ("HFHI"), a global ministry working to end housing poverty worldwide.

In 2013, Habitat completed construction at Sunrise, the first trailer park transformation in the nation without resident displacement. Currently, Habitat is redeveloping the Southwood Mobile Home Park with similar objectives. Southwood is the area’s largest single concentration of affordable housing and its greatest remaining redevelopment opportunity. When complete, the redeveloped Southwood will be unprecedented in scale nationally. Habitat has also partnered with the Piedmont Housing Alliance and the City of Charlottesville to purchase the Carlton Mobile Home Park.

In the short term, our plan is to manage the park responsibly while helping residents develop the collective capacity to be leaders in the eventual redevelopment of the property into a mixed-income community without resident displacement.

Habitat is a national pioneer in mixed-income community development. To date, Habitat has contributed to 12 mixed-income neighborhoods and built and sold almost 400 homes.

The Part-Time Habitat Store Marketing Coordinator is responsible for developing, implementing and managing a strong marketing program to include direct marketing and social media. The Marketing Coordinator is expected to perform all responsibilities in a professional and ethical manner to achieve a safe and positive customer experience with an eye toward building the Store’s brand reputation, productivity and profitability. The position requires regular Saturday work hours.

• Develop creative solutions for The Habitat Store’s internal and external marketing needs.
• Social media management – Facebook and Instagram via Meta Business Manager, Facebook AdManager, Google Platform, Ad Words, Yelp Business Promotions, You Tube.
• Content Creation – basic graphic design using Canva, basic video editing, basic photo editing.
• Brand Management – ensure the Habitat Store meets all branding guidelines.
• Monthly Email blasts using Constant Contact and monthly printed newsletter.
• Event marketing and management – scheduling, budgeting and implementation.
• Website Maintenance – maintain The Habitat Store’s presence on Habitat for Humanity of Greater – Charlottesville’s website to keep communications up to date and promote the store.
• Store Merchandising – work with team to keep the store organized, clean, and easy to shop. Look for opportunities to be creative with displays.
• Work with store team on messaging, schedules, donor and Habitat Store priorities.
• Reporting – Ability to prepare and present monthly marketing results and proposals.
• Be knowledgeable about Habitat’s mission and convey it effectively to customers, donors, and volunteers.
• Adhere to safety procedures and ensure safe environment for customers, donors, staff, and volunteers.
• Adhere to all store policies and procedures.
• Perform other duties as assigned by Store Manager or Operations Manager.

The Marketing Coordinator is a results-driven individual with at least two (2) years of experience in marketing and one (1) year of experience in website management. The ideal candidate will have:

• Knowledge and proficiency with Meta Business Suite, Canva, Photoshop, Google Platform and Constant Contact.
• Great communication abilities, including written and verbal communication.
• Patience, empathy and professionalism.
• Good problem-solving and decision-making capabilities.
• High level of creative and strategic thinking.
• Effective time management and prioritization.
• Ability to work in a team setting.
• In-depth understanding of the company’s products or services.
• Ability to work well with volunteers and supervise them effectively.

In person, part-time includes required Saturdays.