Director of Sales & Marketing

Omni Charlottesville Hotel

Omni Charlottesville Hotel is a premier full‑service hotel in downtown Charlottesville, Virginia, blending Southern charm with contemporary comfort. The recently renovated 205 guest rooms and suites offer scenic views of historic Charlottesville or the Blue Ridge foothills, complemented by thoughtful amenities for both business and leisure travelers. On‑site features include indoor and outdoor pools, a fully equipped fitness center, and over 14,000 square feet of flexible meeting and event space, ideal for corporate events, weddings, and social gatherings.

Dining at The Conservatory and The Hillock Neighborhood Kitchen celebrates the region's culinary spirit and provides welcoming spaces for connection.

At Omni, we are driven by a bold vision: to become the best hospitality company in America, delivering exceptional experiences for every guest, every day.

Omni Hotels and Resorts create genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service. Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere.

• Omni Hotels & Resorts is seeking a dynamic Sales & Marketing Leader who brings strong leadership and revenue-focused hotel experience and is interested in joining an industry-leading company. You will engage in leading a team of senior sales associates responsible for account development, as well as the Catering, Convention Services and Revenue Management disciplines. If you are goal oriented, energetic, and have previous leadership experience then we offer the perfect environment for you to succeed.
• Purpose of this position is to develop and execute strategic sales and marketing plans to generate and optimize overall revenues, through marketing, sales, promotion, advertising and public relations that will impact positively on the hotel resulting in a profitable return on the investment. This person will lead, motivate and support the sales, convention services, catering, and revenue management teams to maximize revenues and margins;
  
  maintain positive interdepartmental communications; contribute to the overall direction of the hotel and effectively manage all sales and marketing expenses while exceeding overall budgeted revenues and RevPAR goals. Success is initially measured through sales, increased revenues, improved account revenue share and increased customer value and ultimately RevPAR Index premiums.

• Hire and establish an experienced and successful sales team.
• Implement and maintain Omni brand standards.
• Develop, maintain and implement strategies/action plans to generate revenues for the hotel.
• Motivate productivity of all sales staff through leadership, development and support.
• Develop, maintain and implement creative and successful packages to fill identified need periods in all segments.
• Active solicitation of key accounts to generate direct sales.
• If needed maintain Sales Team's focus on a Proactive solicitation environment.
• Assist in the achievement of overall Food and Beverage revenue.
• Design and leverage all advertising and public relations opportunities.
• Develop, maintain and implement the budgeting and forecasting process.
• Effectively control all marketing expenses to insure optimum operating profit.
• Ensure that all administrative procedures are in place and functioning effectively.
• Ensure that all required reports are completed on a timely basis.
• Promote high visibility of hotel through active…