General Sales Manager

At Greenwood Homes, we build more than homes. We build trust, teams, and thriving neighborhoods. Our culture blends craftsmanship and accountability with genuine care for our customers, teammates, and the communities we serve.

We’re looking for a General Sales Manager to lead and inspire our sales team in the Charlottesville market. This role is ideal for someone who thrives in the field, connecting daily with Sales Managers to coach, train, and drive results while maintaining a culture of consistency, communication, and care.

• Lead, coach, and develop a growing team of Sales Managers to exceed performance goals.
• Spend the majority of time in the field providing live coaching, feedback, and support through ride-alongs, model visits, and open houses.
• Assist with weekly/monthly training sessions on discovery, objection handling, financing, and follow-up to continuously elevate team skills.

• Own the sales rhythm: host 1:1s, participate in team meetings, pipeline reviews, and ensure CRM hygiene to allow for accurate forecasting.
• Track key metrics from traffic to contract to close. Identify performance gaps and implement clear action plans.
• Maintain accountability for accuracy in contracts, compliance with pricing and promotions, and complete buyer profiles.
• Partner with leadership and cross-department teams:
  Marketing, Design, Construction, Land, and Operations to ensure seamless communication and execution.
• Contribute to pricing, marketing, and community launch planning while ensuring seamless field execution.
• Uphold Greenwood Homes’ presentation standards and ensure every home and buyer interaction reflects the brand experience.

• Monitor competitive activity, incentives, and inventory trends. Report insights and make data-driven recommendations.
• Model Greenwood’s values daily:
  Integrity in every interaction. Stay customer focused. Improve Daily. Win Together.

• Experienced in new home sales (3–5 years). Leadership experience preferred but not required.
• Known for motivating others through clear communication, training, and follow-through.
• Comfortable working primarily in the field while managing data and CRM tools like Hub Spot and Microsoft applications.
• Performance-driven and people-focused with the ability to balance coaching with accountability.

• Competitive compensation package commensurate with industry experience
• The opportunity to shape a growing sales organization and influence future market growth.
• A collaborative, high-trust team where success is shared and celebrated.
• 401(k) with company match
• PTO

Click Easy Apply and include:

• Your resume

Send an email to Sa and include:

• A note (3-5 sentences) about a recent coaching win in new home sales
• A short video (60–90 seconds) discussing “Why Greenwood Homes & Why New-Home Sales”. Share what our mission means to you, your approach to trust-building, and a quick win story.