Communications Manager, Office Vice Provost Academic Outreach

About the Role

The Office of the Vice Provost for Academic Outreach at the University of Virginia seeks a Communications Manager to help tell and amplify the story of public service s is a unique opportunity to shape the narrative of two cornerstone contributors to UVA’s public service ecosystem, specifically Madison House (MH) and Public Service Pathways (PSP), and to advance the University’s mission to educate ethically minded citizen leaders.

This position sits at the intersection of storytelling, strategy, and student engagement. The successful candidate will lead communications and marketing efforts while supporting signature programs and events that connect students, alumni, and community partners around a shared commitment to service. The role includes a dual reporting line to the Executive Director of Madison House and the Director of Public Service Pathways, and collaborates closely with the Division of Student Affairs and units across the University that collectively advance UVA’s public service ecosystem.

It will also maintain a dotted‑line relationship to the Director of Communications in the Office of the Executive Vice President and Provost to ensure message alignment and continuity.

Madison House serves as the student‑led volunteer center for University of Virginia students, supporting student leadership, community partnerships, and a lifelong commitment to service.

Public Service Pathways (PSP) is a rapidly growing initiative that connects curricular and co‑curricular experiences to develop citizen leaders equipped to create meaningful change, sustain public service as a lifelong commitment, and pursue a public service career pathway.

The Communications Manager leads a comprehensive communications strategy across Madison House and Public Service Pathways, overseeing digital and print content, brand alignment, and storytelling. The role also supports key events and engagement efforts—including major university programs, alumni activities, and large‑scale service initiatives—to ensure cohesive messaging and strong participation.

• Develop and execute integrated communications strategies for Madison House and Public Service Pathways.
• Ensure consistent voice, branding, and messaging across all platforms and audiences.
• Collaborate with UVA communications partners to align with institutional priorities and guidelines.
• Track performance metrics and continuously refine communications approaches.

• Lead creation of compelling content across platforms, including websites, newsletters, social media, and print materials.
• Produce the Madison House annual report and contribute to institutional reports and impact narratives.
• Capture and elevate stories of student leadership, alumni engagement, and community partnerships.
• Manage press outreach and serve as a primary media contact.

• Oversee content and strategy for the Madison House website, the UVA Public Service website, and social media channels.
• Produce newsletters and targeted communications, including multiple biweekly PSP newsletters across student cohorts.
• Maintain brand assets, templates, and promotional materials.

• Support planning, promotion, and execution of key events, including Public Service Week, student engagement fairs and orientations, alumni panels, community partner gatherings, service days, and recognition events.
• Lead event‑related communications, including marketing, registration, and audience outreach.
• Provide day‑of event support, including coordination and troubleshooting.
• Partner with staff, students, community partners, faculty, and alumni to ensure events reflect program goals and deliver strong participant experiences.

• Partner with program staff and student leaders to produce recruitment and outreach materials.
• Support student‑led communications initiatives, supervise student interns, and provide coaching on messaging and design.
• Ensure program information is current, accessible, and aligned with community partner expectations.
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