Marketing Director

## Marketing Director Apply locations:
Charlottesville, VAtime type:
Full time posted on:
Posted Todayjob requisition :
JRMicro

Aire Surgical Instruments LLCAs a part of the global industrial organization Marmon Holdings—which is backed by Berkshire Hathaway—you’ll be doing things that matter, leading at every level, and winning a better way. We’re committed to making a positive impact on the world, providing you with diverse learning and working opportunities, and fostering a culture where everyone’s empowered to be their best.

The Marketing Director will lead the Marketing Team with a primary focus on creating customer demand across Micro Aire’s product line: PAL SYNERGY, ADIMATE/ADIPURE, ENDOTINE, Smart Release ECTR, and Scott Care Aermos. This role provides operational leadership for all marketing activities at Micro Aire and enhances strategic marketing capabilities within the company.

Key responsibilities include:

leading annual strategic marketing plan development, gathering marketing insights and translating them into new product pipeline, overseeing creation and delivery of high-impact marketing and clinical education materials, and managing team members with a focus on professional development.**+

Essential Duties and Responsibilities
*** Leads three pillars of Marketing team:
Product Management, Marketing Communications, and Clinical Education & Training
* Oversees Voice of Customer and market research and translates findings into multi-year new product pipeline
* Owns new product launch commercial execution, including design and deployment of robust launch toolkits based on understanding of customer, user, and competitive landscape
* Oversees creation and maintenance of all global marketing communications, including digital properties (websites and social media), in-person events (trade shows and labs), and marketing collateral (brochures and demonstration materials)
* Manages agency partner ecosystem to provide valuable customer/market insights and create high-impact marketing materials
* Nurtures network of Key Opinion Leaders worldwide, including existing surgeon trainers and potential new relationships
* Owns the Marketing and Clinical Education department budgets;
Evaluates the appropriateness and effectiveness of all areas of spend
* Leads annual process to update five-year strategic plan and define next year’s marketing objectives
* Builds strategic marketing capabilities within Marketing team to achieve business objectives, while fostering a culture that attracts and retains a highly engaged workforce**+

Education and Experience **
* *
* Education Requirements:

** Bachelor’s degree required;
Master’s degree preferred
* ** Experience Requirements:
** At least 12 years of relevant professional experience, including 6+ years in marketing roles and 3+ years managing teams/multiple direct reports; previous healthcare or medical device industry experience preferred**+ Competencies
**** Competency
* *** Skills
* *** Behaviors
* * Leadership
• Team building  
• Coaching & talent development  
• Delegation  
• Performance management
• Leads and integrates Product Management, Marketing Communications, and Clinical Education into a cohesive team  
• Develops direct reports through clear expectations, coaching, and feedback  
• Builds a culture that attracts, engages, and retains top marketing talent  
• Empowers leaders while maintaining accountability for outcomes

Strategic Thinking
• Direction setting  
• Long‐range planning  
• Portfolio thinking  
• Business alignment
• Leads the annual strategic marketing planning process and five‐year horizon planning  
• Translates company strategy into clear, actionable marketing objectives  
• Anticipates market, customer, and competitive shifts and adjusts strategy accordingly  
• Prioritizes initiatives to maximize enterprise impact

Marketing Excellence
• Market & Voice of Customer research  
• Value proposition definition  
• Brand and message development  
• Go‐to‐market execution
• Oversees VOC and market research and ensures insights inform the new product pipeline  
• Ensures product positioning and messaging resonate with customers and users globally  
• Drives excellence in…