Senior Marketing Manager

Lead Marketing Strategy That Drives Growth

UVA Health is seeking a Senior Marketing Manager to join the Office of Strategic Marketing and Communication and lead service line marketing strategies that build awareness, strengthen reputation and preference, and drive patient acquisition and growth.

Leading the service line team, the Senior Marketing Manager will oversee integrated marketing strategy for key clinical services and organizational priorities. This role will serve as a senior strategic partner to clinical and operational leaders, bringing together deep knowledge of the business, audiences, competitive landscape, brand, and market to develop strategies that deliver measurable results.

The ideal candidate is an experienced marketing strategist and people leader who combines business acumen, audience empathy, creative thinking, strong relationship-building skills, and a commitment to measurable outcomes.

• Lead, coach, and develop a team of marketing strategists responsible for service line and other strategic marketing portfolios.

• Establish high standards for strategic planning, stakeholder management, briefing, campaign development, measurement, and optimization.

• Provide strategic guidance across the team’s portfolio, helping strategists solve complex business and marketing challenges and elevate the impact of their work.

• Build team capabilities through coaching, feedback, professional development, and sharing of marketing best practices.

• Prioritize and allocate team resources across competing organizational and service line needs.

• Oversee marketing strategy for priority clinical service lines and organizational initiatives, with a focus on awareness, reputation, preference, patient acquisition, and market share.

• Translate clinical and business priorities into integrated marketing strategies grounded in audience needs, market opportunities, brand strategy, and measurable objectives.

• Guide annual and initiative‑specific strategies that align objectives, audiences, messaging, content, channels, and measurement.

• Identify opportunities to strengthen UVA Health’s competitive position and connect audiences with relevant services and expertise.

• Ensure strategies balance brand and reputation building with acquisition and measurable business outcomes.

• Build and manage trusted relationships with senior clinical, operational, and administrative stakeholders across UVA Health.

• Serve as a strategic marketing lead with deep knowledge of assigned businesses, clinical services, audiences, priorities, and growth opportunities.

• Partner with stakeholders to define business challenges, establish marketing objectives, prioritize opportunities, and align on strategies and measures of success.

• Bring a proactive marketing perspective to stakeholder conversations, identifying opportunities and recommending approaches rather than simply responding to requests.

• Represent marketing strategy confidently with senior leaders, clearly articulating recommendations, tradeoffs, results, and opportunities.

• Use business, brand, audience, competitive, market, clinical, operational, and performance insights to inform marketing strategy and investment decisions.

• Lead development of strategic and creative briefs that clearly define the business challenge, audience, objectives, insights, positioning, messaging, desired action, and measures of success.

• Develop and apply audience personas and patient journeys to understand motivations, barriers, information needs, decision points, and opportunities for engagement.

• Lead competitive and market assessments to understand UVA Health’s position and identify opportunities for differentiation and growth.

• Incorporate market share, utilization trends, consumer perceptions and preferences, demographics, and audience behavior into strategic planning.

• Drive messaging strategy for priority service lines and initiatives, ensuring communications are audience-centered, differentiated, relevant, and aligned with the UVA Health brand.

• Partner with…