Director, Brand Strategy & Go-to-Market

Company Introduction World Strides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. World Strides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports.

Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.

Company Introduction World Strides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. World Strides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports.

Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.

The Director, Brand Strategy & Go-to-Market is responsible for defining how World Strides' K12 Individual portfolio of educational travel and experiential learning experiences is positioned in the market and brought to life through compelling storytelling, content, creative, and go-to-market strategies. This leader will own brand architecture, messaging, content strategy, social strategy, and go-to-market planning while building the capabilities needed to strengthen awareness, increase share of voice, improve organic and AI-search visibility, and drive growth across the portfolio.

• Own the portfolio brand architecture, positioning framework, messaging architecture, and value propositions across the K12 Individual business.
• Establish brand standards, messaging frameworks, and creative guidelines that create consistency across customer touchpoints.
• Leverage customer, market, and competitive insights to strengthen differentiation, drive demand, and link brand investments to measurable business results.
• Evolve the offer architecture (how programs, experiences, and portfolio brands are structured, connected, and brought to market as a cohesive system), anticipating long-term trends and opportunities that enable future growth.

• Develop the portfolio storytelling strategy, creating narratives that inspire students, families, educators, and partners.
• Build and scale a modern content engine spanning editorial, video, social, thought leadership, user-generated content, and search-optimized content.
• Translate customer insights into compelling stories that strengthen awareness, consideration, trust, and engagement.
• Increase share of voice, brand authority, and visibility across search, social, and earned media.

• Lead go-to-market strategy for new programs, offerings, partnerships, and portfolio-level initiatives.
• Develop market activation plans that build awareness and create demand.
• Ensure a consistent and compelling customer story across launches, campaigns, experiences, and channels.
• Define how major marketing moments are sequenced and coordinated across the portfolio calendar to build market presence, expand audience engagement, and grow demand.

• Build and lead a high-performing team spanning brand strategy, content, creative, social media, and brand marketing.
• Establish the brand and go-to-market function (its roles, responsibilities, operating rhythms, and accountability) and the operating model for how it serves as the connective tissue across segment and portfolio marketing teams, aligning positioning, narrative, and market timing.
• Build an efficient and scalable creative and content engine capable of flexing to support seasonal demand, major launches, and peak enrollment periods.
• Lead the adoption of AI-powered creative and content tools, building the workflows, standards, and team capability to increase speed and output while protecting brand quality.
• Develop the right mix of internal talent, agency partners, creators, freelancers, and production resources to balance quality, speed, and cost efficiency.

• 8–12 years of experience leading brand and go-to-market strategy for consumer businesses.
• Proven success building and evolving brands in digitally driven B2C environments.
• Proven success advising and influencing senior executives and driving alignment across a matrixed organization through influence rather than authority, with advanced presentation and storytelling skills.
• Exceptional storyteller with the ability to translate customer insights into compelling narratives that strengthen brands and drive measurable business results.
• Experience…