Manager, Social & Influencer Marketing

Company Introduction

World Strides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. World Strides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports.

Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

World Strides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. World Strides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports.

Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

World Strides takes students on experiences that change their lives — and almost none of that story is being told on social media. That changes now. As Manager of Social & Influencer Marketing, you will build the organic social presence and influencer program that makes World Strides a brand educators, students, and parents actively seek out. You will own the organic social content calendar, build the influencer marketing program from scratch, and develop the authentic student and educator voices that tell the World Strides story s role is creative, entrepreneurial, and high-visibility.

• Own the organic social strategy and content calendar across Instagram, Tik Tok, Facebook, You Tube, and Linked In
• Develop a distinct, platform-native content voice for World Strides — adapting tone, format, and cadence for educators, students, and parents on each platform
• Produce and coordinate social content including short-form video, student takeovers, real-time trip content, and educator spotlights
• Build a social SEO strategy — optimizing content for discovery on Tik Tok, Instagram, and You Tube Search
• Monitor community engagement, respond to the brand's online community, and build an active and authentic presence

• Build the World Strides influencer program from the ground up — strategy, creator identification, contracting, briefing, and performance measurement
• Identify and activate teacher creators, student travel influencers, and performing arts communities across Tik Tok and Instagram
• Develop micro-influencer and student ambassador programs that generate authentic content at scale and cost-efficiently
• Negotiate partnerships, manage contracts, and ensure all influencer content meets brand safety and FTC compliance standards
• Build a creator content repurposing strategy — turning influencer content into paid media assets, email content, and website social proof

• Track and report on organic social and influencer KPIs: follower growth, engagement rate, reach, share of voice, and top-of-funnel MQL contribution
• Run A/B tests on content formats and posting cadence to optimize performance systematically
• Stay ahead of platform algorithm changes, emerging formats (Reels, Shorts, Tik Tok LIVE), and creator economy trends

• Measurable follower growth and engagement improvement across all platforms within 6 months
• Influencer program live with 20+ active creators by end of Year 1
• Influencer-generated content contributing to paid media asset library, reducing creative production costs
• Brand sentiment and share of voice improving in the educational travel conversation online

• 4–6 years of social media marketing and/or influencer marketing experience
• Content creator instincts — you write compelling captions, can brief photographers, and edit short-form video
• Deep platform fluency:
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