Manager, Commercial Strategy & Marketplace Insights

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All
. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone
, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more.
We Are Perrigo
. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

The Manager, Commercial Strategy & Marketplace Insights is responsible for translating consumer, shopper, marketplace, customer, and competitive insights into commercial strategies that accelerate growth across the Infant Nutrition category in North America.

This role serves as a key business partner to Marketing, Sales, Revenue Growth Management, and Customer Teams, helping identify growth opportunities, inform strategic decision-making, and optimize category performance across retail channels. The position combines responsibilities spanning commercial strategy, category development, shopper and customer insights, and marketplace analytics.

The Manager leads the development of actionable category, customer, and channel recommendations using syndicated data, retailer data, consumer research, and competitive intelligence. In partnership with Marketing and external research partners, the role also supports the design, execution, and application of consumer and shopper learning plans.

Salary range: $120,000 - $135,000

• Partner with Marketing, Sales, and Revenue Growth Management to develop and execute category commercialization strategies.
• In partnership with Marketing, define category growth opportunities by identifying where to play and what it takes to win across channels, customers, shopper segments, and retail formats.
• Partner with Marketing and Sales teams to translate brand and product strategies into actionable go-to-market plans.
• Develop channel-, format-, and customer-specific commercial strategies aligned with shopper missions and retailer objectives.
• Evaluate marketplace trends, consumer behavior, retailer strategies, and competitive activity to identify opportunities and risks.
• Provide insight-based recommendations regarding assortment, pricing, promotion, distribution, merchandising, and customer investments.
• Serve as the primary business owner of category, consumer, shopper, customer, and marketplace insights.
• Lead synthesis of syndicated data, primary research, retailer data, digital shelf analytics, and competitive intelligence.
• Partner closely with Marketing leaders to identify knowledge gaps and prioritize research initiatives.
• Manage external research agency partners, including project scoping, execution oversight, and delivery of actionable outputs.
• Support development of consumer, shopper, and category learning plans.
• Translate research findings into strategic recommendations and business actions.
• Monitor consumer trends, shopper behaviors, retailer dynamics, and competitive activity.
• Support innovation development and commercialization through insights generation and marketplace assessment.
• Support development and execution of annual trade marketing priorities and customer activation plans.
• Manage customer and channel promotional calendars and provide recommendations to maximize effectiveness.
• Evaluate promotional performance and identify opportunities for optimization.
• Partner with Sales, Revenue Growth Management,…