Website Merchandiser

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Professional Charlottesville, VA, US

5 days ago Requisition

Salary Range: $50,000.00 To $75,000.00 Annually

Company Mission:Rhoback is a community of passionate and motivated people looking to generate positivity, bring people together, and inspire activity by creating high-quality products and engaging content for those who seek inspiration, motivation, and connection with a #crave activity mentality.

Rhoback is looking for a driven, digitally-savvy Web Merchandiser to own the online customer experience across  This role is responsible for how product is presented, organized, and discovered on our Shopify storefront — from collection architecture and product sequencing to site search, campaign landing pages, and sell-through reporting. You'll work at the intersection of merchandising, creative, and marketing to ensure the right product is in front of the right customer at the right time.

It's a highly cross-functional role with direct visibility to leadership. The right candidate brings both a merchant's eye and a comfort with data — someone who can read a site analytics dashboard in the morning, resequencing a collection by midday, and partner with creative on campaign assets in the afternoon. They take initiative, communicate proactively, and are ready to grow with Rhoback as our digital business scales.

• Own the end-to-end digital presentation of Rhoback's product catalog on  — including collection builds, product sequencing, tagging, and taxonomy.
• Lead site merchandising for all seasonal launches, campaign drops, and promotional events; partner with Marketing and Creative to align the online experience with campaign priorities.
• Build and maintain all web collection lists, campaign landing pages, and site navigation structures; conduct regular audits to ensure accuracy and alignment with the broader assortment strategy.
• Drive product sequencing and sort-order logic across category and collection pages, using site analytics, sell-through data, and inventory position to make data-informed decisions.
• Own site search merchandising — curate pinned results, manage synonym rules, and ensure high-traffic search terms surface the right products.
• Partner with the Merchandising Manager and Creative team on website imagery selection, asset prioritization, and product feature placement.
• Pull and maintain weekly web performance reporting — including traffic, conversion, units sold and sell-through by collection — and use insights to proactively inform site updates.
• Monitor and maintain product detail page (PDP) quality: ensure copy, imagery, sizing, color swatches, and cross-sell recommendations are accurate and complete across the full catalog.
• Own the seasonal website flip cadence — coordinate timing with Marketing and Creative, build out new seasonal collection architecture, and ensure clean transitions between seasons.
• Support inventory-based site management: surface low-stock flags, suppress or redirect sold-out products, and prioritize in-stock depth in sequencing logic.
• Collaborate with the broader Merchandising team on cross-functional priorities including wholesale line book support and surface design reviews as needed.

• Strong merchandising instincts paired with digital fluency — you understand how product presentation, sequencing, and site architecture drive conversion and customer experience.
• Analytically minded; comfortable pulling reports from Shopify, Google Analytics, or similar platforms and translating data into clear site merchandising decisions.
• Highly organized and self-directed — you manage…